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Cornwall’s Tourism Strategy for the Objective One Programme was developed by the Tourism Task Force upon four key objectives. These were:

1: Tourism Structures

• Reorganisation of the public sector support structure
• Consolidation and development of a single private sector body
• Establishment of a strong private/public sector partnership

2: Marketing

• Focused UK marketing
• Focused Overseas marketing
• Niche marketing to identified segments
• Response and evaluation mechanisms

3: Data

• Establishing tourism databases
• Building a Cornwall Tourism E Portal

4: Quality

• Improving the public, infrastructure, product
• Improving the private sector service to customers
• Improving Tourist Information Centres
• Building business support for e-tourism developments

The Cornwall Tourism Forum and Destination Marketing Bid project was developed to deliver the above objectives.


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