Objective One News highlights  
The Objective One Partnership for Cornwall & the Isles of Scilly
What was Objective One?
What was the process?
Media Releases
News highlights
Media Releases
Funded projects
Objective One partners
Search facility
You are here: Home / Project News / Highlights
Contact us
Site accessibility
Site map
Latest activities and project announcements Activity Summary
Media analysis

Carleen Kelemen's welcome to Danuta Hübner (European Commissioner for Regional Policy) during her visit to Cornwall and the Isles of Scilly on Monday 22 May 2006

Back in 1999 when we negotiated the Objective One Programme for Cornwall and the Isles of Scilly, Cornwall was a very different place to the Cornwall of today.

Back then we wouldn't have envisaged media headlines such as "Cool Cornwall" or "Cornwall's on a Roll" or "Cornwall the Place to Think Differently" nor did we foresee that in less than 6 years these new perceptions would be created by:

the success of the Tate Gallery in St Ives
the National Maritime museum at Falmouth housing the national small boat collection from Greenwich
the buzz and excitement around the Extreme Sports Academy at Watergate Bay
the national and regional recognition for Cornish food and drink - a renewal in the sense of pride of our local produce and ability
the growth of low cost airlines flying into Newquay Airport
the Peninsula Medical School and Knowledge Spa in Truro
the Eden Project, one of the most photographed buildings in the world – creating a new iconic image for Cornwall and the perception of a "can-do" culture
a 21st century IT infrastructure available to over 99% of this peninsula
or that we would be sitting in this wonderful building, the hub of our Combined Universities in Cornwall

Back then, Commissioner, our economy was characterised by a lack of confidence, recognition of market failure and years of consistently having the lowest GVA per head in the UK. Our problem was not one of unemployment but underemployment. The quality of jobs was poor and average income levels were 32% below national levels.

Our traditional industries of agriculture, fishing and mining were in long term decline and local economic conditions did not support entrepreneurship or the emergence of competitive growth sectors.

And critically, our young people were leaving, leaving for higher education or better career opportunities or simply better paid full time jobs.

With Objective One came the opportunity to set out our vision for a prosperous Cornwall and Isles of Scilly where all people and communities share in an improving quality of life.

Creating that equality of opportunity where everyone is encouraged to raise their aspirations for themselves and others, is what drives Objective One and is at the heart of everything we do. So our strategy was to create the conditions for new opportunities whilst tackling those barriers to social and economic exclusion.

And in so doing we firmly set our sights on moving towards a more knowledge based economy - this was going to be a long term generational approach and to start we had to look to refettle the structure of the Cornish economy and at the beginning of this long journey create the beginning of a renaissance through a new root for our future - the first ever Combined Universities in Cornwall.

In working towards this we have:

invested in quality workspace to attract quality businesses which can offer better paid jobs. And have used the best of sustainable technologies from Cornwall's mining past
invested in our infrastructure where it is a barrier to economic growth
added value to traditional industries to preserve their benefit locally
invested in local food processors to use local produce creating new markets and smarter ways of working through collaboratives and the better use of modern technologies
invested in the fabric and public areas of our historic and much loved towns to make them more attractive places to live and work and invest in
jumped forward a generation in the creation and use of an IT infrastructure for the 21st century - the virtual bridge to address peripherality - from having less than 1% broadband access in 2000 we now have over 99% across Cornwall and the Isles of Scilly
reached out to those people of working age who are incapacitated or disadvantaged and helped them to move closer to or into the labour market
created new pools of learning and knowledge for our people and our businesses through the creation of the Combined Universities in Cornwall, the Peninsula Medical School and Knowledge Spa, and the Eden Project

Such a difference, Commissioner, in less than 6 years since the Programme began; a difference characterised through Confidence, Change, Quality, and Partnership. Core partnerships through Cornwall County Council, District Councils, the Council of the Isles of Scilly, the South West Regional Development Agency and Government Office for the South West. Partnerships across Europe, UK government, regional and local bodies - the exemplar engagement of the Private Sector both in terms of strategic guidance and delivery of projects.

And we are now seeing new partnerships emerging of businesses, planners, universities and the local communities.

We have created these partnerships through hard work, transparency and effective delivery. Strong partnerships which now have the confidence and trust to continue the challenge that lies ahead.

As you have said in the past, Commissioner, "we reach out to people we know and trust, those around tomorrow and the day after."

And the economy? There are visible signs of change all around us and after years of economic decline the local GVA statistics for Cornwall and the Isles of Scilly for 2003 show us as one of the fastest growing economies in the UK - at a percentage growth of 6.8% - outperforming both the UK average and Inner London in terms of rates of growth.

And the lessons and benefits of the Objective One Programme have not just been for Cornwall and the Isles of Scilly but have informed both regional and national economic agendas as well as providing new models of best practice for the European member states:

the actnow project reset the UK government's approach to the rollout of broadband and the support for business take-up
the innovative work with Jobcentre Plus which has played a transformational role here in creating a new way of reaching out and effectively helping the economically inactive to work
the Combined Universities in Cornwall model as the regenerator of the economy and its outreach to business is being shared across the UK and Europe

For me the difference lies in the attitude and aspirations of the people around us. You can see it and feel it.

New types of businesses are emerging, particularly in the media and IT sectors and traditional businesses are transforming themselves through new knowledge and technologies to meet the changing need of national and global markets and there are people who have been supported by the Programme in overcoming social and economic barriers:

single parent who achieved her dream of being a bus driver through the Truronian Training Project
or our lady in her early 50s who for years would not apply for a job because she had personal issues and has now been assisted by the programme to overcome this and apply for interviews
the dairy farmers in Bodmin who, through the programme, have diversified into bottled spring water which is selling across restaurants in Cornwall and in London
and the young man from Falmouth whose family couldn't afford to send him away to university who now studies here at the Hub
and the young man who had a serious drink problem when he was 14/15 years old and very little hope that life would get better - he is now one of the trainee chefs at the newly opened Jamie Oliver Fifteen Cornwall project at Watergate Bay, a project supported by the Programme

President Barroso in his address "Working together for growth and jobs - A New start for the Lisbon agenda" has laid down some serious and ambitious challenges for the next round of structural funds and we are ready to accept that challenge to concentrate our efforts for delivering those stepchange investments focussing on knowledge, education, innovation and distinctiveness which will deliver longer lasting growth and creating better jobs accessible to all.

Our work is really just beginning.

Carleen Kelemen
Director of the Objective One Partnership for Cornwall and the Isles of Scilly


Commission Rewards Programme Success

Today sees the first public accolade from the Commission for the successful performance of the first half of the Objective One Programme for Cornwall and the Isles of Scilly.

The Programme has received an additional 5.15% on top of the total Objective One budget for meeting all its performance related targets.

Richard Bayly, Director of Government Office for the South West in Devon and Cornwall said, "This award is a rate of confidence by the European Commission and the UK Government in the way Objective One has been implemented in Cornwall and the Isles of Scilly.

"The European programmes all plan for a 4 % performance bonus so it is particularly pleasing that the Objective One programme in Cornwall has exceeded this, winning almost £7 million more than the usual award."

And it is in the incremental uplift of the award that the Commission and UK Government are signalling their acknowledgement of the unique attributes of the Programme here in Cornwall and the Isles of Scilly. Attributes that mark a new confidence and ambition in piloting different projects, in laying down long term investment plans that transcend political cycles and in looking outward to forge partnerships that will accelerate the evolution of our economy towards the future that awaits us in the 21st century.

County Council Leader John Lobb says, "This is a tremendous accolade for the Objective One Partnership. For the EC to recognise our partnership structure and the overall ambition of our projects is a clear sign they consider the Programme to be a model of best practice."

And sincere thanks to all of you who have given such energy and commitment to the Programme in helping us all achieve this accolade today and in laying the foundation for sustainable economic growth.

Now to the second half – which is often the hardest part. We need to build on our strengths and lessons learnt and follow through with the timely development of complex capital projects that will underpin our infrastructure for a more knowledge based economy.

Money isn't the issue. Maintaining our ambition and making the difference in the limited time we have left is what matters.

This is our Programme and working together we can confidently 'make it happen'.

Thank you.

Carleen Kelemen
Director, Objective One Partnership

Click here to view the full media release

back to topback to top

Cornwall: The Mix

On the 7th May 2003 His Royal Highness The Duke of Cornwall visited the newly opened Helford Building at Truro College for an Objective One showcase event. Featuring a range of exhibits, the event demonstrated how Objective One has made real differences to the industries and businesses of Cornwall.

Click here to access press releases about the event or on the links below to view the speeches and photographs.

Tour of the Exhibits
Programme Overview Mark Yeoman, Strategic Manager of the Objective One Partnership and Katie Toms, Information Assistant of the Objective One Partnership
Harvesting Cornwall Grace Lobb, Office Manager at Cornwall Taste of the West
Sustainable Cornwall Inga Curley, Volunteer Warden at the National Trust
Creative Cornwall Steve Manser, Marketer at Cornwall Arts Marketing
Presentation by His Royal Highness The Duke of Cornwall

back to topback to top