One of the longest established hotels in Cornwall has benefited
from Objective One investment with 2006 bookings breaking
all previous records. In early 2006, the hotel unveiled the
results of a £750,000 upgrade, with most of the rooms
refurbished, some with spa baths, four poster or half tester
beds or other luxurious features.
At the same time, the marketing was overhauled, with a new
campaign targeting key customer segments, including those
looking for a romantic break, developed by marketing consultancy
Brand Innovation. Objective One support for the hotel refurbishment
came from honey2cornwall.
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