New food and drink manager
Objective One help
for the Cornish food and drink industry has taken another step forward
with the appointment of a new manager for Taste of the West in Cornwall.
Carol Trewin, former agricultural editor of the Western Morning News,
will be in charge of the trade development programme aimed specifically
at raising the profile of Cornish speciality food and drink.
As manager of Taste of the West in Cornwall she will be in charge of the
organisation’s £3 million programme to promote speciality food and drink
produced in Cornwall and the Isles of Scilly, which includes a £1.9 million
marketing grants programme. The schemes have been jointly funded by the
European Agricultural Guidance and Guarantee Fund under Objective One,
and the Department for Environment Food and Rural Affairs.
Carol will be working alongside Business Link’s Food and Drink Partnership
scheme and with Amanda Fielder, the Food Sector Development adviser. She
will also oversee Taste of the West’s activities in the county.
“Although we have a number of different programmes promoting Cornish food
and drink, we are all working together as a partnership with the long
term aim of improving the profile and quality of an industry that is extremely
important to the county,” she said.
“What many people don’t realise is that more than 90 per cent of the businesses
producing speciality food and drink have fewer than 10 employees. It is
these businesses that need the most support but find it hardest to access
existing grants, training or other forms of help because, in most cases,
they are too busy running their businesses.
“As an umbrella programme we are here to help them to access Objective
One funds directly. Hopefully we can remove some of the difficulties and
hurdles of developing their businesses, help them improve their competitiveness
and provide long term benefits to farming, horticulture and food production
in Cornwall and the Isles of Scilly.”
The trade development scheme will include ensuring Cornwall’s continued
successful attendance at the Royal Show at Stoneleigh, where in 2000 the
‘Cornwall at the Royal’ stand won both the best food exhibit and best
trade stand awards. It will also assist speciality food and drink producers
to attend major trade and catering events, such as the Good Food Show
and the 2003 International Food & Drink Exhibition (IFE) in London.
“By building links between food producers, processors and their potential
customers we can raise the profile of Cornish food both within and outside
the county, which increases the potential for sales considerably,” Carol
“We will also be working with other agencies, particularly those linked
with tourism, to promote Cornish food and drink to the three million tourists
that visit the county each year.”
For more information on Taste of the West and the umbrella funds
available, contact 01579 349363.
The £3 million Taste of the West Objective One umbrella programme includes the trade development programme and a marketing grant scheme, which includes a fast track application system for projects costing up to £2,000 and a mainstream marketing grants scheme for schemes of up to £25,000. Contact Cornwall Taste of the West 01579 349363.
Business Link runs the £4 million capital grants programme as part of its Cornwall Food and Drink Partnership Scheme. Farmers and growers, food and drink manufacturers, caterers, wholesalers and retailers based in Cornwall and the Isles of Scilly are eligible for grants of up to 50 per cent of the cost of projects, maximum £100,000, that would expand or improve business performance. Contact Graham Woolcock at Business Link 0845 600 9966.
Taste of the West is the regional food group for the six counties of the South West, offering business development and trade support to food & drink producers. It is supported by Food From Britain, the National Farmers’ Union and DEFRA.
Objective One Partnership Office
Truro TR1 2UD