Cornish producers take centre stage at Waitrose
Speciality food producers from Cornwall have proved that they are among Britain’s best by securing a prime slot in one of the country’s top supermarkets.
After months of trials and tastings Cornish clotted cream, ice cream, sparkling wine and beer are among the range of West Country products selected for the Waitrose “Locally Produced” range, which is launched this month. Featuring food and drink from a large number of Cornish producers and Taste of the West members it includes Sharp’s Eden Ale, Camel Valley Brut, Redruth Brewery’s Cornish Rebellion, and Trewithen Cornish Farm Dairy’s clotted cream.
Cornish food and drink scored highly in specially arranged tastings to qualify for inclusion in this new range. Carol Trewin, Cornwall Manager of Taste of the West, said this showed that Waitrose had recognised the commitment and professionalism of Cornish producers, and that the quality of the products had overcome any reservations about availability.
“This is the culmination of several months work with Waitrose to identify and recognise smaller businesses in the county,” she said.
“It also demonstrates the exciting range and quality of speciality foods now produced in Cornwall, and shows that Cornwall can no longer overlooked when it comes to high quality food and drink.”
Despite the relatively small scale of production of most of these foods, Waitrose has designed the range to be stocked in selected stores, mostly within easy reach of the producers. However during the British Cheese Awards (September 27 – 29) some of the West Country cheeses selected will be available in all the company’s stores. Waitrose are holding special in-store tastings of the products during September.
For more information contact Carol Trewin at Cornwall Taste of the West, 01579 349363 or Sarah Speakman at Waitrose, 01344 824294.
Cornwall Taste of the West is a £3 million Objective One umbrella project, funded by the European Agricultural Guidance and Guarantee Fund (EAGGF), the Department for Food, Environment and Rural Affairs (Defra) and private matched funding. It is part of the Taste of the West speciality food group. Cornwall Taste of the West’s four year project includes a trade development programme a marketing grant scheme, and a capital grants scheme, available to small and medium sized food businesses that produce, sell or process speciality, in Cornwall and the Isles of Scilly. For more information contact Carol Trewin or Grace Lobb at Cornwall Taste of the West, tel 01579 349363.
Taste of the West is the regional food group for the six South West counties, offering business development and trade support to food and drink producers. It is supported by Food From Britain, the National Farmers’ Union and Defra.
The Waitrose Locally Produced range also features food and drink from Taste of the West members across the region including Denhay Farm, Dartington Foods, Burts Potato Crisps, Curworthy and Woolsery cheeses, Lavender Blue, Long Crichel Bakery, Mrs Gill’s Country Cakes and Honeybuns.
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