Cornish farm attraction announces all weather expansion plans
Dairyland Farmworld, the award-winning farm-based attraction at Newquay, has today announced a £455,000 expansion that will see the creation of a new all-weather indoor play area and allow the business to remain open all year.
Dairyland, recently voted the UK farm Attraction of the Year, has secured a £113,736 grant from the Objective One programme for Cornwall and the isles of Scilly towards the investment.
The project is expected to create six jobs, safeguard a further 21, and generate almost £200,000 in additional sales.
The new development will help to ensure year-round job opportunities for staff at Dairyland, within an industry that has tended to see lower employment in the traditional out of season months.
At present Dairyland is not open between November and March, but the new investment will change all that, allowing the business to offer a wide range of facilities out of season and during poor weather.
Called The Bull Pen, the new all-weather children’s indoor play area will also include a shop, new catering facilities and four themed rooms for children’s parties. Improvements are planned to the car parking area, together with an upgrade to the site’s electricity supply.
The project has the support of both the Cornwall Tourist Board and the Newquay Tourism Information Centre, especially as it will offer local families a venue for parties in a fun and educational environment.
Dairyland director Brian Anderson said: "We’re very ambitious and believe we will have something to offer visitors all year round. Cornwall is a fabulous place to visit, whatever time of the year, and this gives us the flexibility to offer a good range of facilities during the quieter months – and during inclement weather."
Objective One Programme Director Bill Bawden said: "It’s great to see the commitment to developing year round facilities to visitors - and good to see a farm business investing in its future in order to achieve this."
The Objective One grant has come from the European Agriculture Guidance and Guarantee (EAGGF) fund, with match funding from the Department of Environment, Food and Rural Affairs and the remainder from Dairyland.
Dairyland was the first UK farm to diversity into tourism in the late 1970s and has recently won the ‘Farm Attraction of the Year Award’.
The Award scheme, which was devised by the National Farm Attraction Network and supported by Farmers Weekly, Lloyds TSB and the English Tourism Council, sets very specific criteria by which all the entrants were judged.
Judges were looking for a visitor experience that specifically provides a good balance between education and giving a good overview of farming in the UK.
European Guidance and Guarantee Fund (EAGGF)
EAGGF is one of the four funds that make up the Objective One Programme for Cornwall and the Isles of Scilly, which is making £314 available to support the local economy between 2000 and 2006.
EAGGF aims to:
Help preserve the link between diversified farming and the land.
Improve and support the competitiveness of agriculture as a key activity in rural areas.
Ensure the diversification of the economy in rural areas.
Help to keep thriving communities in rural areas.
Preserve and improve the environment, the landscape and the rural heritage.
For more information please contact:
Brian Anderson, Director
Objective One Partnership Office
Truro TR1 2UD