Food glorious food - boost to Cornish speciality producers
Two exciting new initiatives to help increase sales of Cornish food and drink to customers from outside the region will be unveiled at the Royal Show at Stoneleigh. Visitors wishing to buy fine Cornish cheeses, fresh vegetables, apple juice, freshly caught fish and organic meats, will now be able to do so from the comfort of their own homes, without having to spend hours driving round the county, or trawling through the Internet.
Both new businesses involve hampers of speciality Cornish food and drink, aimed at encouraging more tourists and visitors to the county to sample local produce and to buy it after they have returned home.
The two hamper schemes, offering a selection of some of the best food and drink produced in Cornwall and the Isles of Scilly, will be launched at the Royal Show, which takes place at the National Agricultural Centre, Stoneleigh, Warwickshire, from July 1 – 4. Both Oughs Cornish Hampers and West Cornwall Hampers have been boosted by funding from Cornwall Taste of the West’s Objective One trade development programme, which is funded by the European Agricultural Guidance and Guarantee Fund (EAGGF) and the Department for Environment, Food and Rural Affairs (Defra).
West Cornwall Hampers will concentrate on providing welcome hampers to self-catering accommodation, initially in West Cornwall, primarily around the Lizard and Land’s End Peninsulas. Customers will be able to order in advance through a dedicated website or by phoning for a brochure to find a delicious selection of locally produced foods.
Bernie Harris of West Cornwall Hampers said: “We are offering a real Cornish welcome and will deliver local foods of distinction direct to your door, a Cornish banquet in a box. Just let us know what you fancy: we’ll do all the chasing around to put the feast together and it’ll be on the table when you get there.
“The hampers offer a range of high quality foods, from dairy produce from cows that graze Cornish cliff tops to home cured succulent gammons and fresh-laid eggs for a real Cornish breakfast. There are ready prepared gourmet meals or marinated kebabs for the barbecue. Not only will you be supporting the local economy you’ll have the freshest foods ever. Eat Cornish in Cornwall – it’s miles better.”
For visitors wishing to continue buying Cornish produce all year round, Oughs The Good Food Shop is launching a range of hampers available by mail order. These include a Cornish Meats Hamper, Cornish Cheese Hamper and a Cornish Cream Tea Hamper.
Joy Worden, manager of Oughs, said that the hampers would make an excellent treat at any time of year.
“They are an ideal gift for the discerning foodie and are packed full of Cornwall’s finest speciality foods including award winning wines, preserves, clotted cream and saffron cake.
“They represent the quality and tradition with which Oughs has been associated for more than 150 years.”
Both projects are supported by Cornwall Taste of the West. Cornwall manager Carol Trewin said: “With the continuing interest in buying local food customers are eager to repeat some of the wonderful food and drink experiences that they have while visiting county.
“These new initiatives to create high class, Cornish speciality food hampers extend the range and choice of Cornish produce available and make them easier to buy, by removing the difficulty of knowing how and where to purchase Cornish food and drink.
“While many people are keen to buy local food, which combines quality, freshness, flavour and a provenance that ensures that it is local, these products are not always easy to find. Both these new initiatives will guarantee that anything they sell will not only be essentially Cornish but meet these other criteria, proving that Cornish produce is among the best in Britain. Time and again research shows consumers are happy to pay higher prices for a product with quality stamped all over it.
“At the same time both these hamper schemes will help many of the smaller specialist food and drink producers in the county to grow the market and their businesses.”
For more information contact Carol Trewin or Grace Lobb, Cornwall Taste of the West, 01579 349363 or mobiles 07812 561157, 07813 930013; Bernie Harris, West Cornwall Hampers, 01736 763623/4 or Joy Worden, Oughs Cornish Hampers, 01579 343253.
The hampers will be launched at the Cornish Excellence marquee, stand K447, block 51, at the Royal Show, Stoneleigh, Warwickshire. Details will be available throughout the show, from July 1 – 4.
Cornwall Taste of the West is a £3 million Objective One umbrella project, funded by the European Agricultural Guidance and Guarantee Fund (EAGGF), the Department for Food, Environment and Rural Affairs (Defra) and private matched funding. It is part of the Taste of the West speciality food group. Cornwall Taste of the West’s four year project includes a trade development programme, a marketing grant scheme and a capital grants scheme, available to small and medium sized food businesses that produce, sell or process speciality products, in Cornwall and the Isles of Scilly.
For more information contact Carol Trewin, Cornwall Taste of the West, 01579 349363, mobile 07812 561157, or Grace Lobb, mobile 07813 930013.
Taste of the West is the regional speciality food group for the six counties of the South West, offering business development and trade support to food and drink producers. It is supported by Food From Britain, the National Farmers’ Union and Defra.
West Cornwall Hampers is based near Helston and can be contacted either by email: email@example.com or phone 01736 763623/4.
Oughs Cornish Hampers are supplied by Oughs The Good Food Shop which has been trading for more than 150 years in Liskeard, South East Cornwall. Oughs Cornish Hampers can be ordered via www.oughs.co.uk or by phone 01579 343253.
Objective One Partnership Office
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