£2.45 million investment creates 56 new jobs

WC Rowe (Falmouth) Ltd, the Penryn-based quality bakers and food manufacturer, has been awarded a grant of £982,516 towards a £2.45 million expansion which is expected to create 56 new jobs.

The project involves the acquisition of a factory in Falmouth for the manufacture of Cornish food products for sale to supermarkets and specialist food retailers.

The expansion is being supported by a £491,258 grant from the Objective One Agricultural Guidance and Guarantee Fund (EAGGF), match-funded by the Department of the Environment, Food and Rural Affairs, and represents a significant investment by WC Rowe, which has been in business in Cornwall for more than fifty years.

The project will allow the company to increase its production capacity and range and volume of products to supply quality Cornish food products to supermarket chains and retailers in the UK.

WC Rowe will significantly expand its savoury product production, increasing the level of local purchasing of meat and vegetables from local farmers and suppliers.

In addition, through the parallel development of non-savoury products such as Cornish cream teas using Roddas’ Cornish cream, the company will further enhance its local sourcing of local produce such as milk and cheese, while enhancing regional distinctiveness.

The project is expected to generate £2.78 million in additional sales with local ingredient purchasing expected to increase to more than half a million pounds a year by 2004.

Managing Director and owner of WC Rowe, Alan Pearce, said: “We are absolutely delighted to have received the support from Objective One for the project, which will greatly assist the company’s expansion and bring significant benefit to the local economy.

“WC Rowe is extremely proud of the contribution it has made to producing quality food products over the years and with this expansion it creates the opportunity to sell distinctive Cornish products into new markets in the UK.”

Roger Metcalf from the Objective One Agricultural Development Team, said: “This project is an excellent example of how Objective One is helping Cornish food producers to add value to their produce by supporting the development of new products and opening up new markets.”

WC Rowe carries out all its manufacturing on the Kernick Industrial Estate, Penryn. The new investment will enable the company to relocate all savoury production to Bickland Water in Falmouth, where it will convert a unit currently occupied by information transfer company Stralfors.

Stralfors is relocating its Falmouth operations to Redruth in May of next year, where the company is building state-of-the-art premises with support from the Objective One programme.

The business advice and grant application to WC Rowe was provided by Business Location Services Ltd based in Truro.


Editors notes:

The £2.45 million expansion is being supported with an Objective One Agricultural Guidance and Guarantee Fund (EAGGF) grant of £491,258, match-funded by the Department of the Environment, Food and Rural Affairs. The balance of the investment will come from WC Rowe.

European Agricultural Guidance and Guarantee Fund (EAGGF)

EAGGF is one of the four funds that make up the Objective One Programme for Cornwall and the Isles of Scilly, which is making £314 available to support the local economy between 2000 and 2006.

EAGGF aims to:

Help preserve the link between diversified farming and the land.

Improve and support the competitiveness of agriculture as a key activity in rural areas.

Ensure the diversification of the economy in rural areas.

Help to keep thriving communities in rural areas.

Preserve and improve the environment, the landscape and the rural heritage.

For more information contact:
Alan Pearce
WC Rowe (Falmouth) Ltd
Tel: 01326 372380

Russell Dodge Business
Location Services Ltd
Tel: 01872 222777


Jason Clark
Communications Manager
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Tel:01872 241379
Fax:01872 241388