The latest edition
of the Objective One Quarterly Review is being circulated across Cornwall
this week, recapping on what was a very busy start to the year for the
Cornwall and Scillies Objective One Programme.
More than 8,000 copies have been despatched from the Objective One office
and are available at local libraries, council offices, some parish and
town councils and via a host of community and business organisations.
The review includes details of several different Objective One projects
announced during January, February and March, covering sectors ranging
from food and drink to tourism and transport.
For the first time the review also features a complete list of Objective
One projects specifically relevant to business, including a description
of each project and essential contact details.
One such project, which has achieved huge success since its launch last
year, is Stepping into Tourism, which is run by the private sector company
Newquay for Excellence in partnership with Cornwall College. The £1.52
million project, supported by £671,685 from Objective One, aims to tackle
seasonal unemployment by providing a wage subsidy and vocational training
Ruth Vincent, from Newquay for Excellence, said: “We’re coming towards
the end of our first year and it’s going extremely well. Some of our candidates
have come to the end of their 45-week wage subsidy and training programme,
and we’re currently recruiting for another round.
“At the moment we have 28 local employers involved and we’ve got about
72 candidates training for their National Vocational Qualifications (NVQs),
mainly in the hospitality sector.
“The response from local employers has been terrific and for many, especially
the smaller employers, it allows them to keep their staff on the payroll
during the lean winter months while giving those staff the training they
need, so it helps with staff retention as well.
“There’s also quite a range of employers taking part. We’ve got candidates
at the Headland Hotel and Newquay Zoo, and also at smaller places the
Trenance Cottage Tea Rooms and Garden.”
Ruth said Stepping into Tourism is now looking to recruit a further 100
candidates by the end of May. Some 95% of the training takes place in
the workplace and is flexible to take account of the needs of the candidate
and the business. Following a two-day induction, candidates are assigned
a personal assessor who works closely with them throughout the 45-week
Ruth added: “The arrival of Ryanair’s daily service from Stansted to
Newquay Airport will mean a whole new market for off-season breaks, and
I hope Stepping into Tourism can make a real difference in helping local
businesses prepare for that upturn.”
One business that has benefited from the Stepping into Tourism project
is the Watergate Bay Hotel.
Owned by the Ashworth family, the hotel stayed opened throughout last
winter for the first time in 31 years, thanks largely to support from
Proprietor Will Ashworth said: “The Stepping into Tourism project,
through Newquay for Excellence, has allowed us to offer eight of our staff
vocational training for a year and has provided a 40% wage subsidy, allowing
us to keep them on throughout the winter.
“The support from Objective One was vital because we wanted to stay open
all year round but needed a bit of assistance to enable us to do that
and start to build up our off-season market.
“The scheme has been a huge success because it has diversified the skills
of our workforce to the extent that a former porter is now an assistant
manager, and one of our chamber people is now working behind the bar.
And we had a great winter season, including 1,500 people for Christmas
The Watergate Bay Hotel is a stone’s throw from Newquay Airport, and is
anticipating a huge increase in business - especially off-season - as
a result of the recently started Ryanair service from London Stansted.
It also has ambitious plans for investment, and hopes to cater for more
of the business conference market.
Will said: “The fact that Objective One, through the Stepping into
Tourism project, has allowed us to invest in our staff means we can confidently
move forward with our investment plans and become a 365-days-a-year business.
“And the arrival of Ryanair means we can market ourselves to businesses
in London for conferences and staff training days at a fiercely competitive
delegate rate compared to what they could expect to pay in the South East.”
Objective One Partnership Office
Truro TR1 2UD