New tourism champion
for the Isles of Scilly
The Isles of Scilly
are to get their own dedicated tourism champion as part of a £412,000
project part-funded by the Objective One programme.
It means that for the first time the islands will have a tourism officer
co-ordinating activity across all the islands, including a dedicated website,
advertising and marketing campaigns.
The three-year project aims to increase the total number of visitors to
the islands, extend the visitor season and attract new and different types
The Scillies, situated 28 miles off Land’s End, are renowned for their
natural beauty ranging from sub-tropical gardens to windswept headlands
and golden, sandy beaches. Last year the islands attracted 115,000 people,
carried to and from the mainland by ship, aircraft and helicopter.
Julia Day, chair of the Isles of Scilly Tourist Board, said: “This
is excellent news and is something that the tourism industry here is keen
“Our future planning must look at how we make the Scilly experience one
of the best. It’s essential we continue developing as a quality destination
and we can’t afford to be complacent. This project has come just at the
Jane Buchanan, Objective One Integrated Area Plan facilitator on the Isles
of Scilly, said: “Tourism is vital to the economy of Scilly and it’s
important we maintain our market share against increasing competition
from around the world. The tourism champion will help maintain existing
visitor levels and encourage others to come here on holiday, including
visitors from overseas.”
The project has secured a £169,000 grant from the Cornwall and Isles of
Scilly Objective One programme, and this has been matched by a number
of public and private sector funding sources.
The South West Regional Development Agency is contributing £67,500; a
further £63,600 is from the Council of the Isles of Scilly; and £112,000
is coming from the Isles of Scilly Initiative.
Jeff Marston, chief executive of the Isles of Scilly Steamship Company,
which runs the Skybus aircraft service to the islands and has just recommenced
sailings of the Scillonian III passenger ship from Penzance, said:
“This will be a huge boost for the islands which is why the tourism industry
has come together to fund it. It’s already shaping up as an excellent
year for us, and the challenge now is to sustain and build upon that success.”
Stephen Bohane, Head of Operations for the South West Regional Development
Agency in Cornwall and the Isle of Scilly, said: “Tourism is the mainstay
of the Scillies’ economy. We want to play our part in ensuring its long-term
future, which is why we’re supporting this project and are looking at
further possible investment on the islands.”
The job of tourism champion is likely to be advertised after Easter with
a view to having someone in post in the summer.
The Isles of Scilly Initiative is made up of the Isles of Scilly Steamship Company, Tresco Estate, British International Helicopters and the Isles of Scilly Tourism Association, each of which is contributing £28,000 to the project.
For more information contact:
Council of the Isles of Scilly
Integrated Area Plan Co-Ordinator for the Isles of Scilly
Tel: 01720 423307
Objective One Partnership Office
Truro TR1 2UD