Cornwall's graphic designers claim six out of nine FutureTalent
University College Falmouth's BA(Hons) Graphic Design
course swept the boards at this year's FutureTalent
Awards claiming six out of a possible nine.
Leading brand strategists, FutureBrand, launched the FutureTalent
Awards in order to strengthen their links with colleges across
the UK and seek out the most creative student talent.
Ryan Tym was announced the overall winner of FutureTalent
2006 at a ceremony held at London private members club, The
Hospital, to a packed house of FutureBrand employees, clients,
and students and staff from other institutions. Alex Stewart
won the Packaging category; Gwyn Davies won the Identity category;
Gemma Stoyles was runner up in the Packaging category, Ryan
Tym was also the Wild Card winner, and Andy Neal won the Best
Ryan's prize was a year's work placement in FutureBrand's
offices across Europe and prize money of £1,000; Alex
and Gwyn each won three-month work placements at FutureBrand
London and prize money of £500, and Gemma won a one-month
placement at FutureBrand London.
The Awards were presented by Sir Peter Blake and FutureBrand
Europe's Chief Executive Officer, Patrick Smith, and
several top-ranking FutureBrand employees commented on Falmouth's
"The overall quality and consistency of ideas at
Falmouth were mentioned several times," said Best
Tutor winner, Andy Neal. "The integrity of Falmouth's
Graphic Design degree course was also referred to, as well
as the need for us all to take on board just how significant
these wins are for us as a team. This is the second year running
that Falmouth has won the overall FutureTalent award and we
couldn't be more delighted to have achieved even greater
success this year," he added.
The FutureTalent Awards Packaging Brief was to create the
first truly desirable non-alcoholic soft drink for 18 to 35
year-olds to be sold in bars, clubs and pubs.
Ryan's creation of ju-ICE, a fruit flavoured ice cube,
and an entire range of associated products, set him apart
from the rest. The judges were impressed with the overall
level of professionalism and thoroughness of his development
work, as well as the strength of his concept and overall execution.
Alex presented Frusion, a mix of regular fruit juices with
unusual mixers such as ginger and cinnamon, allowing consumers
to create their own cocktails. Advertising and point-of-sale
materials made the most of the mix-and-match idea and the
judges loved the concept and execution.
Gemma showcased Tease, an iced tea with a widget that slowly
released the tea infusion once the bottle was opened. The
fact that Gemma's product breathed new life into an
out-dated drink, making it highly suitable to the young target
market, as well as her packaging design and brand placement
impressed the judges.
The FutureTalent Awards Identity Brief challenged students
to evolve the brand identity of McDonald's in tune with
changing consumer values and consumption habits. Gwyn's
winning solution effectively re-branded the global multinational
– and replaced its infamous golden arches logo with
a modified heart. Judges applauded the boldness of his thinking
as well as the final execution.
"I warmly congratulate our six winners on these
significant achievements," said Course Leader,
Jon Unwin. "To win the overall FutureTalent Award
once is significant, but to win it twice firmly places Falmouth's
graphics course at the top of the tree. To win six out of
nine awards is also a real testament to the hard work of staff
and students in an extremely competitive arena."
BA(Hons) Graphic Design at University College Falmouth was
recently hailed 'a benchmark for others to follow'
by external verifiers. For further information about the course,
please visit www.falmouth.ac.uk/graphics, contact Admissions
on 01326 214352 or email email@example.com.
For further information contact Jilly Easterby at the University
College Falmouth on 01326 211077 or email firstname.lastname@example.org.
The Objective One Programme for Cornwall and the
Isles of Scilly has invested in the Combined Universities
in Cornwall (CUC) project, both Phase 1 and Phase 2, through
the European Regional Development Fund (ERDF) and the European
Social Fund (ESF). The University College Falmouth is a partner
of the CUC.
University College Falmouth is internationally known for
its undergraduate and postgraduate courses in art, design
and media. In March 2004, its standing and quality were recognised
when the Privy Council granted the College the power to award
its own taught degrees.
University College Falmouth is a founding partner in the
Combined Universities in Cornwall initiative, which is funded
mainly by the European Union (Objective One), the South West
Regional Development Agency, and the Higher Education Funding
Council for England, with support from Cornwall County Council.
The reputation of BA(Hons) Graphic Design within the creative
industries attracts visiting speakers from leading design
companies as well as valuable student work placements.
This reputation is continually endorsed by its success in
competitions, such as the D&AD Student Awards, the Royal
Society of Arts design awards, the Young Creatives Network
national student design awards, the FutureTalent Awards and
the International Society of Typographic Designers'
BA(Hons) Graphic Design at University College Falmouth is
also a recipient of the highest award that the ISTD can bestow
– the ISTD Peter Stone Prize – because of the
major contribution that the course has made to graphic design
For further information, please visit www.graphicsfalmouth.com
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