Graduates share a vision at Finisterre
boasts an increasing number of businesses who are finding
more ethical ways of operating. Finisterre, an innovative
business based near St Agnes, is one such example, being truly
inspirational in its approach to environmental awareness.
Finisterre is the only company in the world making cutting-edge
technical apparel specifically for cold water surfers - a
selection of jackets, fleeces and base layers made from technical
fabrics which meet exacting world class standards. The range
is almost entirely recyclable and is produced by manufacturers
who employ previously disadvantaged people.
Finisterre aims to develop state-of the-art products and
show that minimising the effect on the environment can still
be achieved successfully. The company is a member of 1% For
The Planet, meaning at least 1% of annual net revenues are
given to environmental organisations worldwide. It has also
developed its own 'Offset the PLC' program which
involves reducing the environmental footprint of their products
at every stage of the product life cycle.
Tom Podkolinski, Finisterre's Design Director and Marketing
Manager Ernest Capbert are both graduates who joined the company
through Combined Universities in Cornwall's graduate
placement scheme Unlocking Cornish Potential (UCP). Managed
by Cornwall College and supported by Objective One, the scheme
identifies graduates with appropriate skills to work on specific
projects which will benefit local businesses. Tom and Ernest's
contributions were so central to the success of the company
that they were recruited as directors at the end of their
Tom identifies designs, fabrics and manufacturers to achieve
an ultimate product which will have as little environmental
impact as possible and also participates in lectures, along
with founder Tom Kay, highlighting the need for ecological
responsibility in commerce.
Ernest, a graduate of Plymouth University, has developed
every aspect of marketing and promoting the brand to the point
where the Finisterre ethos and products are already gaining
national recognition. GQ Magazine recently called Finisterre
"one of the coolest surf brands" and counted their
Anabatic shell jacket in their '100 Best Things in the
The ability to recruit highly skilled people who could also
appreciate the philosophy of the business has been essential
for success and Tom Kay is understandably enthusiastic about
UCP, "Without Tom and Ernest, Finisterre would not
be the company it is today. UCP is not just about finding
employees – it's about finding the right people
for you. We share the same aims and hope that our achievements
will encourage others to follow."
If Finisterre's example proves anything, it is that
with belief and commitment, success does not have to come
at a cost.
For further information contact Emma Stallard, combined Universities
in Cornwall PR and Communications Officer on 01363 370446
or email firstname.lastname@example.org.
The Objective One Programme for Cornwall and the
Isles of Scilly has invested in the Combined Universities
in Cornwall (CUC) project, both Phase 1 and Phase 2, through
the European Regional Development Fund (ERDF) and the European
Social Fund (ESF) and also Unlocking Cornish Potential through
the European Social Fund (ESF).
The Unlocking Cornish Potential (UCP) project is part of
the Combined Universities in Cornwall (CUC) initiative and
is managed by Cornwall College. UCP builds on 5 years of highly
successful, ESF funded activity by the University of Plymouth.
The UCP project seeks to measurably improve the efficiency,
competitiveness and growth potential of SMEs in Cornwall through
the placement of graduates in companies to undertake business
development projects. These projects can last from 6 to 12
The Combined Universities in Cornwall is a dynamic and visionary
partnership that is one of the driving forces behind Cornwall's
economic renaissance. This partnership combines the Universities
of Exeter and Plymouth, University College Falmouth, The Open
University, The College of St Mark & St John, and the
Peninsula Medical School, with Cornwall's Further Education
colleges - Cornwall College, Truro College and Penwith College.
It aims not only to provide the students of the future with
more choice and greater opportunities, but also to boost the
economic fortunes of the region for the benefit of one and
The CUC initiative has been invested in by the Objective One
Programme for Cornwall and the Isles of Scilly, the South
West Regional Development Agency, Cornwall County Council
and the Higher Education Funding Council for England.
Media Relations Manager
Objective One Partnership Office
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439