Falmouth wins record number of Global Student Awards
record number of students – 20 in all – from University
College Falmouth's BA(Hons) degrees in Graphic Design,
Illustration and 3D Design, and Postgraduate Diploma in Creative
Advertising are celebrating having been honoured at this year's
Design & Art Direction (D&AD) Global Student Awards
at a glittering ceremony in London.
Students from the College's BA(Hons) Graphic Design
degree course achieved incredible success, winning First Prize
Yellow Pencils in four categories. This takes the course's
total number of major national and international awards up
to a staggering 28 during this academic year alone.
D&AD's purpose is to set creative standards, educate,
inspire and promote good design and advertising. The D&AD
Global Student Awards highlight the best emerging design and
advertising talent from hundreds of colleges and universities
across 41 countries of the world.
Entrants were invited to respond to a number of briefs that
are based on current live industry issues. These were written
and judged by the world's foremost designers, advertising
creatives and business professionals and to win a first prize,
the winning work in each category must be bang on brief, brilliantly
crafted, deftly executed, and show that special spark of creative
In the Packaging category, Sophie Towler won first prize
for her cheeky Spice Up Your Bread Life packaging for Warburtons,
as did Natasha Wynn for her creation of a limited celebration
pack for King Cobra beer.
Andrew Manning won first prize in the Graphic Design –
Postcard category for his innovative response to the brief
set by promoter of underground music, film and culture, 'Don't
Panic', to design a postcard to be sent from an abstract
or imaginary place or time in the style of the place that
it was being sent from.
In the Advertising category, Ryan Tym won first prize for
his launch of three new Lonely Planet guidebooks through a
series of copy-based adverts.
All first prize winners won £1,000, a much-coveted
D&AD Student Yellow Pencil – the 'Oscars'
of the design industry – a certificate and free D&AD
membership for a year.
James Thexton also won a commendation certificate and £250
in the Advertising category for his response to Ikea's
brief to create an advert suitable for viral marketing to
attract new customers and create loyalty amongst the brand's
young female audience.
"We are so proud of our students," commented
BA(Hons) Graphic Design Course Leader, Jon Unwin. "To
have won four D&AD First Prize Yellow Pencils across a
range of categories from advertising to packaging is fantastic
news. Coupled with this year's successes in the national
Royal Society of Arts student awards and the Young Creatives
Network awards, this reaffirms our position as one of the
leading Graphic Design courses in the UK."
Two copywriter/art director teams from the College's
Postgraduate Diploma in Creative Advertising also won second
prize Yellow Pencils in these prestigious awards – Dee
Saigal, Patrick Harvey and Andy Lewis for their response to
Eurostar's brief to launch its Leisure Select service
and encourage travellers to trial a free upgrade in the Integrated
Communication category – and Vashti Hallissey and Frank
Hersey for their radio commercials that encouraged advertisers
to reconsider their opinion of the effectiveness of radio
as a marketing medium in the Advertising category.
A third second prize Yellow Pencil for Falmouth was won by
BA(Hons) 3D Design student, Stacey Dix for her design of a
contemporary 3D toy for a boy or girl aged 3-8 years that
encouraged interaction and imaginative play, in response to
a brief set by Hamley's toy store in the Product Design
Second prizes are awarded to entries which are excellent
in terms of either creative originality or craftsmanship,
and winners received £400, a D&AD Student Yellow
Pencil and a certificate.
The D&AD also grants 'In Book' awards to
students whose work is considered worthy of inclusion in its
Student Annual – the ultimate visual record of the year's
best work and a benchmark of creative excellence.
Falmouth students scooped seven of these awards: Christopher
Tozer from BA(Hons) Graphic Design in the Crafts (Animation)
– 15 Steps to Climate Cool category; Chloe Luxford from
BA(Hons) Illustration in the Packaging Design – King
Cobra category; Ric Hooley and Matt Harvey from PgDip Creative
Advertising in the Advertising – Dove category; Ash
Bibby and Frank Hersey from PgDip Creative Advertising in
the Advertising – HIV category; Tom Green and Matt Harvey
from PgDip Creative Advertising in the Advertising –
Teen Road Safety category; Ric Hooley and Matt Harvey from
PgDip Creative Advertising in the Advertising – Radio
category; and fellow students, Vashti Hallissey and Frank
Hersey in the same category.
The fact that Falmouth's Postgraduate Diploma in Creative
Advertising fared so well was a cause for particular delight.
"D&AD's Student Awards and accompanying
New Blood exhibition is the UK's most influential and
authoritative arena for creative talent in the fields of advertising
and design," explained course leader Chris Waite.
"2007 has been the most successful year ever for
our course, with seven campaigns in total, originated by nine
students, achieving success. Two further Falmouth teams -
Jordan de Carli and Victoria Jagger, and Lawrence Collings
and Tom Green also won D&AD Best New Blood awards for
the work that they exhibited," Chris added. "This
recognition sends a strong signal that at University College
Falmouth we are encouraging our students to think in relevant,
yet original ways."
University College Falmouth's Director of Marketing
& Student Recruitment, Jeremy Whitaker, concluded:
"This year's success marks another outstanding
achievement for students and staff from Falmouth and reinforces
the College's reputation as one of the foremost art,
design and media institutions in the country."
University College Falmouth is a founding partner in the
Combined Universities in Cornwall (CUC), a unique initiative
to promote regional economic regeneration through higher education.
The CUC has been invested in mainly by the European Union
(Objective One), the South West Regional Development Agency,
and the Higher Education Funding Council for England, with
support from Cornwall County Council.
For further information about University College Falmouth,
please visit www.falmouth.ac.uk.
For further information about D&AD, please visit www.dandad.org.
For further information contact Jilly Easterby, Head of Public
Affairs, University College Falmouth on 01326 213792 or email
The Objective One Programme for Cornwall and the
Isles of Scilly has invested in the Combined Universities
in Cornwall (CUC) project, both Phase 1 and Phase 2, through
the European Regional Development Fund (ERDF) and the European
Social Fund (ESF). University College Falmouth is a partner
of the CUC.
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