Media Releases  
The Objective One Partnership for Cornwall & the Isles of Scilly
What was Objective One?
Media Releases
Funded projects
Objective One partners
Search facility
You are here: Media releases / July-September 2007 / 20.07.07
Contact us
Site accessibility
Site map

back to media releases menu


Ruth Badger inspires SMART Women in Cornwall

"Work hard and set your mind to it, you can achieve anything," says Ruth Badger, star of 'Badger or Bust' and 'The Apprentice'.

Speaking at last week's SMART Women Conference in Falmouth, Ms Badger delivered a powerful and inspiring speech to an audience of nearly 200 women at the inaugural conference for Cornwall's women in business.

Ms Badger shared with the audience her reasons for taking part in 'The Apprentice' and how, since her appearance on the BBC show when Sir Alan Sugar finally fired her, she fled the plush London offices with more knowledge and experience than she would ever have imagined.

Coming from a professional sales background, Ms Badger spoke candidly of the importance of marketing and sales for any business, she outlined key points for business success, from identifying target audiences, demonstrating unique selling points and building the dream to 'hooking' in the customer and closing the deal.

Ms Badger stressed the power of positive focus. She said: "Focus on what you are doing, and where you are going by setting goals. Listen to, engage with, and fully understand your customers. Be proactive, be flexible and most importantly utilise your time well." She continued: "The biggest mistake any business makes is to over promise and under deliver."

Ruth Badger is also very passionate about continuous personal development. She explained: "You must believe you can do it by applying yourself 100 per cent to attitude, attendance and abilities. Know who you are, know where you're going and know what you can offer."

After the event Ms Badger explained why she felt it important to speak at the SMART Women conference. She said: "Events like this encourage and empower people to go ahead and do it."

A particularly strong list of local guest speakers supported Ms Badger's appearance, including Carol Wells, National Vice Chair for the Federation of Small Businesses, Thelma Sorensen, Chair of the Cornwall Business Partnership and the Cornwall and IoS Economic Forum, and Lucy Cokes, Managing Director of the internet marketing agency, Neutralize.

Carol Wells said: "A refreshing breeze blew through Cornwall today, the wind of change. The 200 women coming here today to celebrate the SMART Women project and hearing about the success of women in business is really gratifying. It's been a super day and I hope it's a day that these women will remember for a long time, I know I will."

Running alongside the keynote speeches was a range of topical and imaginatively titled seminars, including: The Future for Cornwall, Dynamic Leadership, Knowledge Means Business and First Impressions.

John Latham, Principal of Cornwall College added: "The aim of the SMART Women conference was to bring together like-minded business women, to be inspired and encouraged to share best business practice and in that respect this conference has been an enormous success.

"Cornwall College Business engages with local businesses and individuals to offer first class training, industry experience and professional advice to help businesses grow, we are extremely pleased that the SMART Women conference has helped to underline our commitment to Cornwall and the quality of services on offer."

The SMART Women Project is managed by Cornwall College Business and has been invested in by Objective One European Social Fund through Learning & Skills Partnership co-financing. For further details about the SMART Women Project or general training enquiries to help your business grow call Cornwall College Business on 0800 731 7594, email or visit

For further information please call Tracey Johnson 01726 226670/07884 215188. Email:

The Objective One Programme for Cornwall and the Isles of Scilly has invested in the Combined Universities in Cornwall (CUC) project, both Phase 1 and Phase 2, through the European Regional Development Fund (ERDF) and the European Social Fund (ESF). Cornwall College, which manages SMART Women, is a partner of the CUC.


Editor's notes:

Cornwall College Business is part of the Cornwall College Group; it delivers business skills training, professional qualifications, consultancy and apprenticeships.

The SMART Women Project is managed by Cornwall College Business and is funded by Objective One and the Learning & Skills Partnership.

The SMART Women project is an innovative management training programme, offering a free management course complimented by a comprehensive self development programme, psychometric assessment, mentoring and networking opportunities.

For further information please call Tracey Johnson on 01726 226670, mobile 07884 215188, email:


Clare Morgan
Media Relations Manager
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439

back to topback to top