New website showcases Falmouth's wealth of creative
A new website showcasing the extraordinary range of creative
talent working and living in the Falmouth/Penryn area has
been launched by students on the MA Professional Writing course
at University College Falmouth.
CreativeFalmouth.org features 24 profiles of talented individuals
who are making waves in the applied arts, design, film and
TV, music, visual arts and the world of writing. Some are
already well-known nationally and even globally, while others
have only recently set out on what look set to be stellar
careers. Interviewed for the site, they talk about their work
and what being based in Falmouth means to them, with each
profile illustrated by a portrait taken by a student on the
College's BA(Hons) Photography course. The site also
offers links to more information about the creative scene
in Falmouth/Penryn and trails upcoming events in the area.
To achieve a highly distinctive visual identity for the site,
the student team worked closely with Falmouth-based design
and communications agency BRANDlab. Paul Bowden at BRANDlab
was excited to take the project on. "It's
a great idea to have a site that allows people to see just
how much is going on here, and it's been a stimulating
challenge to come up with a design that reflects this."
Professional Writing student, Sarah Oliver, who was in charge
of the content for the Applied Arts section, says that selecting
only four individuals to profile wasn't easy: "There's
such a huge pool of talent in Falmouth and Penryn that we
couldn't really hope to do more than skim the surface,
at least to begin with. But there's lots of scope for
the site to grow, and we plan to add further profiles as time
Another member of the student team, Joe Weir, explains that
the project began with research into existing sites that set
out to do something similar for other UK locations. "We
found that many follow a tired and often confusing formula.
What we've tried to do is let Falmouth's talent
speak for itself on a well-designed and well-written site.
Working with a professional team of website developers has
been a real eye-opener for me as a writer, and it's
been fascinating to meet so many talented people while researching
the content for the site."
MA Professional Writing tutor, Tom Scott, believes the site
will make a positive contribution to Falmouth. "Quite
a few towns around the UK are pitching themselves as 'creative
hubs', even though most can't show nearly as much
in the way of genuinely exciting new work," he
explains. "People tend to think of Falmouth as a
historic port and a beautiful holiday destination –
which of course it is. But, although University College Falmouth
is well-known for the quality of its art, design and media
courses, we felt the exceptional range of creative enterprise
beyond the College deserves to be shouted about a bit louder."
Simon Myers, director of the leading London-based branding
agency Figtree, whose clients include Orange, BlackBerry,
Sothebys and Disney, commented: "We often draw on
the talents of people based in Cornwall, which does seem to
be seeing an extraordinary creative flowering of the sort
that can happen at certain times in particular places. And
nowhere is this more evident than in Falmouth."
Paul Sullivan, the College's Business Fellow in Professional
Writing, helped to facilitate the project and says it was
vital that such a potentially high-profile site was devised,
written and designed as professionally as possible. "BRANDlab
has done a terrific job with the design, but the students
– both writers and photographers – have delivered
great content. And, of course, that's what they'll
have to do if they are to make a living in their chosen field,
so it's been an important learning experience for them."
For more information, telephone Tom Scott on 01326 212960
or email firstname.lastname@example.org.
For further information contact Jilly Easterby, Head of Public
Affairs, University College Falmouth on 01326 213792 or email
The Objective One Programme for Cornwall and the
Isles of Scilly has invested in the Combined Universities
in Cornwall (CUC) project, both Phase 1 and Phase 2, through
the European Regional Development Fund (ERDF) and the European
Social Fund (ESF). University College Falmouth is a partner
of the CUC.
Media Relations Manager
Objective One Partnership Office
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439