Cornwall's growers harvest benefits
of Hayle investment
A new packaging facility built at Hayle is producing major
benefits for Cornwall's vegetable growers bringing
more jobs, extra business and new opportunities for the local
The £439,000 plant has been built by Riviera Produce
with the help of an £88,000 Objective One grant approved
in February 2002.
Work on the plant was completed in the early autumn and Riviera
Produce's managing director, David Simmons, says the
new facility is proving a tremendous success.
He explains: "Before we had this facility, the crops
that we sourced from local growers ended up being transported
to Lincolnshire for packaging before being redistributed
to ASDA supermarkets across the country.
" That transport cost resulted in lower payments for
Cornish growers and meant it took longer to get our produce
onto supermarket shelves, leading to more wastage.
" Now, we've got our own high-quality, modern pack
house here in Hayle and it has made an enormous difference
for our own company, for our suppliers and in terms
of the quality of the fresh produce that we can provide to
The building of the new plant led to ASDA agreeing to source
all of its cauliflowers and cabbages from Cornwall over this
winter. Mr Simmons said the extra business this has generated
has led to the volume of spring greens needed by the company
increasing by over 100% and the number of cauliflowers by
Because produce can now be kept cooled from the moment it
enters the plant to when it reaches the supermarket shelves,
produce is of a higher quality to the consumer, also reducing
wastage. Riviera Produce has also been able to expand into
supplying new crops, including purple sprouting broccoli and
early Swedes and parsnips, as well as strawberries in the
Mr Simmons added: "ASDA are absolutely delighted with
the quality of the produce we have been able to supply and
have now agreed to us providing them with cabbages for the
whole of the South West throughout the summer.
"This is all tremendous news, not just for our company,
but also for all the local growers who supply us with produce.
We're now asking our existing growers to produce more
and looking at bringing extra growers on board so that we
can supply the volume that we need."
Mr Simmons said that Riviera Produce has already taken on
three full-time staff and a number of part-timers as a result
of the increase in business generated by the new packaging
He added: "Our growers will be needing to take on extra
staff and expand their operations to keep up with what we're
now asking them for."
The Objective One grant was provided by the European Agricultural
Guidance and Guarantee Fund (EAGGF), with match funding
coming from the Department of Food, Environment & Rural
Guidance and Guarantee Fund (EAGGF)
EAGGF is one of the four funds that make up
the Objective One Programme for Cornwall and the Isles of
Scilly, which is making £314 million available to support
the local economy between 2000 and 2006.
EAGGF aims to:
Help preserve the link between diversified farming
and the land.
Improve and support the competitiveness of agriculture
as a key activity in rural areas.
Ensure the diversification of the economy in rural
Help to keep communities thriving in rural areas.
Preserve and improve the environment, the landscape
and the rural heritage.
For further information contact:
Riviera Produce Ltd
Objective One Partnership Office
Truro TR1 2UD
Tel: 01872 241379
Fax: 01872 241388
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