Public Relations at Falmouth: University College to host launch
of new CIPR course
University College Falmouth is hosting the launch of the
Chartered Institute of Public Relations' (CIPR) new
introductory qualification aimed at junior practitioners wishing
to develop their skills, at journalists wishing to gain an
insight into PR, or at those who are exploring PR as a career
choice or as a discipline for further study.
The CIPR's new Introduction to Public Relations Certificate
will be taught and examined by leading academics and practitioners
between Friday 7 and Sunday 9 September 2007 at the University
College's Tremough Campus – the flagship, 21st
Century cornerstone of the Combined Universities in Cornwall
initiative, which is spearheading the regeneration of Cornwall.
Participants will learn how to differentiate between the
concepts and practices of public relations, marketing, advertising,
publicity, public information, spin and propaganda; work with
key PR terms such as publics, reputation, relationships, media
relations, newsworthiness, dialogue, mutual understanding,
social responsibility, evaluation and communications; learn
how to work within the CIPR's code of ethics; and develop
skills in news release writing and placement before taking
an examination on the final evening.
"Hosting this brand new CIPR course signals loud
and clear that University College Falmouth has added the discipline
of Public Relations to its successful range of media courses,"
explains the University College's Director of Media,
Paul Inman. "As well as collaborating with the CIPR
on this new, introductory course, Falmouth is also launching
a new, full-time BA(Hons) degree in Public Relations this
September. This new degree will build on the success of our
journalism courses, which are renowned for producing high-calibre
graduates who forge successful careers in the national and
"We are delighted to be collaborating with University
College Falmouth on the launch of our new Introduction to
Public Relations Certificate and welcome all endeavours to
professionalise public relations as a discipline,"
commented James Petre, Head of Qualifications at the CIPR.
"This award will provide a gateway into our well-established
advanced certificate and diploma in public relations, which
are taught internationally at a number of centres and universities.
Following the Falmouth launch, the Introduction to Public
Relations Certificate will be offered in London at City Lit
as well as in Newcastle; in Ljubljana, in Slovenia; in Damascus
and in Shanghai at the soon-to-be established Shanghai Academy
of Public Relations, so we thank Falmouth for working with
us to spearhead what is a truly global initiative."
Those attending may either take advantage of some of the
most luxurious student accommodation in the country or attend
on a daily basis and there will be an opportunity to enjoy
an evening event complete with after dinner speakers from
the worlds of PR and news media.
The cost of the CIPR's Introduction to Public Relations
Certificate is an all-inclusive £495 including two nights'
accommodation, catering including the Saturday evening event
and all course materials.
The entry requirement is education to A-Level standard or
the equivalent, and participants who achieve a pass grade
or above will be qualified to enter for the CIPR's Advanced
For further information about the CIPR's Introduction
to Public Relations Certificate at Falmouth or to reserve
a place, please visit the Short Courses section of www.falmouth.ac.uk,
or telephone 01326 214399.
For further information about University College Falmouth's
BA(Hons) in Public Relations for entry this September, please
or telephone 01326 213856.
For further information about the CIPR, please visit www.cipr.com.
University College Falmouth is a founding partner in the
Combined Universities in Cornwall (CUC), a unique initiative
to promote regional economic regeneration through Higher Education.
The CUC is funded mainly by the European Union (Objective
One), the South West Regional Development Agency, and the
Higher Education Funding Council for England, with support
from Cornwall County Council.
For further information contact Jilly Easterby, Head of Public
Affairs, University College Falmouth on 01326 213792 or email
The Objective One Programme for Cornwall and the
Isles of Scilly has invested in the Combined Universities
in Cornwall (CUC) project, both Phase 1 and Phase 2, through
the European Regional Development Fund (ERDF) and the European
Social Fund (ESF). University College Falmouth is a partner
of the CUC.
Media Relations Manager
Objective One Partnership Office
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439