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27.07.07
Public Relations at Falmouth: University College to host launch of new CIPR course

University College Falmouth is hosting the launch of the Chartered Institute of Public Relations' (CIPR) new introductory qualification aimed at junior practitioners wishing to develop their skills, at journalists wishing to gain an insight into PR, or at those who are exploring PR as a career choice or as a discipline for further study.

The CIPR's new Introduction to Public Relations Certificate will be taught and examined by leading academics and practitioners between Friday 7 and Sunday 9 September 2007 at the University College's Tremough Campus – the flagship, 21st Century cornerstone of the Combined Universities in Cornwall initiative, which is spearheading the regeneration of Cornwall.

Participants will learn how to differentiate between the concepts and practices of public relations, marketing, advertising, publicity, public information, spin and propaganda; work with key PR terms such as publics, reputation, relationships, media relations, newsworthiness, dialogue, mutual understanding, social responsibility, evaluation and communications; learn how to work within the CIPR's code of ethics; and develop skills in news release writing and placement before taking an examination on the final evening.

"Hosting this brand new CIPR course signals loud and clear that University College Falmouth has added the discipline of Public Relations to its successful range of media courses," explains the University College's Director of Media, Paul Inman. "As well as collaborating with the CIPR on this new, introductory course, Falmouth is also launching a new, full-time BA(Hons) degree in Public Relations this September. This new degree will build on the success of our journalism courses, which are renowned for producing high-calibre graduates who forge successful careers in the national and international media."

"We are delighted to be collaborating with University College Falmouth on the launch of our new Introduction to Public Relations Certificate and welcome all endeavours to professionalise public relations as a discipline," commented James Petre, Head of Qualifications at the CIPR. "This award will provide a gateway into our well-established advanced certificate and diploma in public relations, which are taught internationally at a number of centres and universities. Following the Falmouth launch, the Introduction to Public Relations Certificate will be offered in London at City Lit as well as in Newcastle; in Ljubljana, in Slovenia; in Damascus and in Shanghai at the soon-to-be established Shanghai Academy of Public Relations, so we thank Falmouth for working with us to spearhead what is a truly global initiative."

Those attending may either take advantage of some of the most luxurious student accommodation in the country or attend on a daily basis and there will be an opportunity to enjoy an evening event complete with after dinner speakers from the worlds of PR and news media.

The cost of the CIPR's Introduction to Public Relations Certificate is an all-inclusive £495 including two nights' accommodation, catering including the Saturday evening event and all course materials.

The entry requirement is education to A-Level standard or the equivalent, and participants who achieve a pass grade or above will be qualified to enter for the CIPR's Advanced Certificate course.

For further information about the CIPR's Introduction to Public Relations Certificate at Falmouth or to reserve a place, please visit the Short Courses section of www.falmouth.ac.uk, email sally.haseman@falmouth.ac.uk or telephone 01326 214399.

For further information about University College Falmouth's BA(Hons) in Public Relations for entry this September, please visit www.falmouth.ac.uk/publicrelations, email admissions@falmouth.ac.uk or telephone 01326 213856.

For further information about the CIPR, please visit www.cipr.com.

University College Falmouth is a founding partner in the Combined Universities in Cornwall (CUC), a unique initiative to promote regional economic regeneration through Higher Education. The CUC is funded mainly by the European Union (Objective One), the South West Regional Development Agency, and the Higher Education Funding Council for England, with support from Cornwall County Council.

For further information contact Jilly Easterby, Head of Public Affairs, University College Falmouth on 01326 213792 or email jilly.easterby@falmouth.ac.uk.

The Objective One Programme for Cornwall and the Isles of Scilly has invested in the Combined Universities in Cornwall (CUC) project, both Phase 1 and Phase 2, through the European Regional Development Fund (ERDF) and the European Social Fund (ESF). University College Falmouth is a partner of the CUC.

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Editor's notes:

 

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Clare Morgan
Media Relations Manager
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439

cmorgan@cornwall.gov.uk

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