Objective One helps Cornish Brie
to go from strength to strength
Cornish Country Larder's award-winning Cornish Brie will be
flying the flag in London next week when it takes centre stage
as one of the star attractions in the International Food Exhibition's
Produced by the Cornish Country Larder, based near Newquay,
Cornish Brie has already developed a reputation for winning
awards, including a gold medal at the British Cheese awards
Since opening in 1997, the Cornish Country Larder has gone
from strength to strength, thanks in part to Objective One
investment two years ago towards a £2.3 million project
to double the dairy's production facilities and introduce
The £461,600 investment from the Objective One European
Agricultural Guidance and Guarantee Fund with match funding
from Department of the Environment, Food and Rural Affairs,
enabled the dairy to double the size of its buildings and
purchase new equipment. Since the investment, production capacity
has increased four-fold, with the company now employing 22
staff, which is already exceeding the employment targets outlined
in their original funding application.
As the UK's premier food and drink exhibition, this year's
International Food Exhibition (IFE) is an important show-casing
event for the Cornish company, with many distributors looking
to place orders for the next 'must-have' product.
Amongst the IFE's largest ever presence of cheese and dairy
exhibitors from the UK and overseas, the UK Guild of Cheesemakers
has selected Cornish Brie to be one of its star attractions.
This will form part of the exhibition called 'Cheese Theatre',
which will be staged within the dairy section of the show.
Within the Cheese Theatre visitors will be encouraged to take
part in tutored tastings and learn more about cheese from
the expert demonstrations and open seminars on the commercial
issues facing retailers and caterers.
Producing a staggering 300 tonnes of Cornish Brie a year
along with an additional 120 tonnes of other cheeses, Cornish
Country Larder's products are now being sold in markets as
far away as the USA. There is also the expectation of further
orders from across the Atlantic when the company exhibits
at the New York Fancy Food Show in June.
Speaking about the significance of being featured in the
IFE's 'Cheese Theatre', Cornish Country Larder Managing Director
John Gaylard said: "It's a real credit to the popularity
of our product that our Cornish brie has been selected to
take centre stage in the IFE's cheese theatre demonstration.
We have been astounded by the demand for our products since
we first started making them six years ago and the awards
won by our cheeses along with our presence at trade shows
like the IFE further fuels the demand.
"The extent of our success is directly attributable
to the funding from Objective One and DEFRA, without which
we would not have been able to expand to meet customer demand.
Since our expansion the business has exceeded our expectations
and we are currently considering further expansion in line
with the interest in our products being shown by many large
distributors and retailers."
Roger Metcalf, Objective One's Dairy Co-ordinator, helped
Cornish Country Larder put together the application for Objective
One funding and has been delighted to see the difference that
the money has made.
Roger said: "The continued success of Cornish Country
Larder following their expansion programme is a testament
of what Objective One investment can do for businesses in
Cornwall's agricultural sector. The Objective One Agricultural
Development Team is dedicated to the on-going development
and support of the agricultural, horticultural, food and land-based
industries and we are always looking for projects like this
to develop and assist with the process of applying for Objective
The IFE 2003 takes place from 23-26 March
at ExCeL in London's Docklands.
Guidance and Guarantee Fund (EAGGF)
EAGGF is one of the four funds that make up
the Objective One Programme for Cornwall and the Isles of
Scilly, which is making £314 million available to support
the local economy between 2000 and 2006.
EAGGF aims to:
Help preserve the link between diversified farming
and the land.
Improve and support the competitiveness of agriculture
as a key activity in rural areas.
Ensure the diversification of the economy in rural
Help to keep communities thriving in rural areas.
Preserve and improve the environment, the landscape
and the rural heritage.
For further information contact:
Cornish Country larder
Objective One Partnership Office
Truro TR1 2UD
Tel: 01872 241379
Fax: 01872 241388
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