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04.01.08
Experts give PR masterclass at Tremough

4.30 – 6.30pm, 17 January 2008
TV Studio, Media Centre, Tremough Campus, University College Falmouth

Issues management guru and curate of London's 'journalists' church', George Pitcher leads a stellar line up of public relations experts addressing teachers and students at University College Falmouth's Tremough campus on 17 January 2008.

The event will showcase the benefits of studying PR at university, providing teachers and students with a clear picture of what PR is, how it works and how to succeed in the business.

George Pitcher co-founded the issues management consultancy LutherPendragon in 1992 after four years as Industrial Editor at the Observer. Prior to selling the business in 2005, George published his seminal book 'The Death of Spin' in 2002. He is now Chairman of international public relations consultancy Bridgit Kildare, and continues to practice as an Anglican priest at St Bride's church, Fleet Street.

Joining George for the Media Education Network event will be two Cornwall-based PR practitioners: Mohamed Al-Fayed's former press spokesman, Conor Nolan, who now runs CNC Marketing & Media Relations near St Austell, and Sue Wolstenholme, founder of Callington's Ashley Public Relations and President of the European Public Relations Education and Research Association.

George Pitcher said: "With over five hundred published definitions of PR, it's no wonder that most people – practitioners included – struggle to grasp exactly what it is. Despite this, PR consistently ranks among graduates' top three career choices, and sixth-formers making critical decisions about higher education have much to gain from a clearer picture of the lively – and generally lucrative – career path it offers."

Jon Cope, course leader of the new BA (Hons) Public Relations degree at University College Falmouth, said: "This free PR masterclass event is open to all teachers and year 12/13 students wishing to gain a better understanding of PR, and specifically how studying PR at university can enhance students' prospects of employment in this highly competitive field."

University College Falmouth is a founding partner in the Combined Universities in Cornwall initiative, which is funded mainly by the European Union (Objective One), the South West Regional Development Agency, and the Higher Education Funding Council for England, with support from Cornwall County Council.

For further information please contact Jilly Easterby, Head of Public Affairs, University College Falmouth on 01326 213792 or email jilly.easterby@falmouth.ac.uk.

The Objective One Programme for Cornwall and the Isles of Scilly has invested in the Combined Universities in Cornwall (CUC) project, both Phase 1 and Phase 2, through the European Regional Development Fund (ERDF) and the European Social Fund (ESF). University College Falmouth is a partner of the CUC.

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Editor's notes:

Speakers at the event will include:

George Pitcher - Industrial Editor of The Observer between 1988 and 1991
George co-founded the public relations consultancy Luther Pendragon in 1992. With clients including British Gas, Kimberly Clark, Holocaust Memorial Day and the Hinduja family, Luther Pendragon lays claim to having developed the professional practice of issues management.

Sue Wolstenholme - President of EUPRERA (The European Public Relations Education and Research Association) and founder of Callington-based Ashley Public Relations
Sue is currently serving as chair of examiners for the Chartered Institute of Public Relations. Her current and former clients include Amnesty International, the Rural Development Commission, the Child Accident Prevention Trust, the Objective One Partnership and the Royal Cornwall Hospitals NHS Trust.

Conor Nolan - Former personal spokesman and marketing co-ordinator for Harrods chairman Mohamed Al Fayed
Conor now runs a 'boutique' marketing & media relations agency near St Austell. Prior to his work for Harrods, Conor was Vice President European Promotions and Special Events for Warner Bros Pictures International, responsible for the launches of The Matrix, Eyes Wide Shut and Harry Potter & The Philosopher's Stone. Current clients of the agency include Warner Music, Mirror Group Newspapers, Imogen Thomas and Holly Valance.

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Clare Morgan
Media Relations Manager
The Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439

cmorgan@cornwall.gov.uk

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