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actnow hits milestone as it helps 10,000th business in Cornwall

actnow, the partnership project led by Cornwall Enterprise that is spearheading the growth of broadband in Cornwall, has just landed its 10,000th business.

The 10,000th business to receive support from actnow is Kelynack Cornish Fish, which is based in an industrial unit in Mullion. Kelynack Cornish Fish supply top quality fresh fish to prestigious customers across the UK, including the famous Gleneagles Hotel in Scotland and an exciting new restaurant in Mayfair.

Owner Jenny Lewis, who set up the business 17 years ago, says: “We have used the internet for a couple of years but broadband is so much better. It means we can use the telephone and the internet at the same time, as well as email customers, pay bills and arrange deliveries online almost instantly. We also use the internet to check which boats will be landing fish on Newlyn Market the next morning so that we can advise customers in advance on the availability of different species. Broadband will save us masses of time and money as well as improve the service we provide to customers.”

Kelynack Fish have received a £100 rebate on their broadband costs as well as investment towards a new computer, through the actnow reach scheme, which is invested in by the Rural Cornwall and Isles of Scilly Partnership.

actnow Project Director, Nigel Ashcroft, says: “We are delighted to have hit the milestone of supporting 10,000 businesses in Cornwall. This is more than three times the original project target, when actnow was launched as part of the Objective One Programme in 2002.

“Although some businesses, such as Kelynack Fish are still taking their first steps into broadband, many of the businesses that we helped in the early days of the Objective One project are now running highly sophisticated businesses, with broadband at the heart of their operations.”

Nigel continues: “One example is Big Wednesday, a business in Penryn that is now one of the biggest eCommerce retailers of surfwear and equipment in the UK. actnow has helped Big Wednesday to install eCommerce systems and gear up to handle a very significant amount of online business, substantially increasing their staff numbers and their turnover.”

Director Wendy Brook, who owns Big Wednesday together with her husband John, says: “Investing in broadband technology has transformed our business and allowed us to take it to the next level.”

Carleen Kelemen, Director of the Partnership Office for Cornwall and the Isles of Scilly says: actnow has been one of the real successes of the Objective One Programme, helping literally thousands of businesses to reap the benefits of broadband and ICT, improving productivity and exploiting new opportunities.”

For further information please contact Lynn File at Brand Innovation on 01208 821787 or email

The Objective One Programme for Cornwall and the Isles of Scilly has invested in the actnow project through the European Regional Development Fund (ERDF) and the European Agricultural Guidance and Guarantee Fund (EAGGF).


Editor's notes:



Clare Morgan
Media Relations Manager
The Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439

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