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International showcase for Cornwall's creative media industry

Digital PioneersCornwall's growing creative media industry has been showcased to two highly successful digital entrepreneurs from Hong Kong.

Kwai-Bun and Amy Tsang visited London and Cornwall as part of a British Council Digital Pioneers Programme. In Cornwall they were hosted by Stafford Sumner, himself a Digital Pioneer and founder of email marketing agency, Jarrang.

A highlight of their tour was a visit to University College Falmouth's Media Centre at the Combined Universities in Cornwall (CUC) Tremough Campus, at Penryn. The CUC is the Objective One flagship project.

As part of the tour Kwai-Bun gave a talk to BA (Hons) Digital Animation students and presented a showreel demonstrating the work of his award winning company ManyMany Creations, of which he is both founder and creative director. Tsang was also on hand to answer students' questions about licensing and branding within the animation industry, drawing on her experience in the international business arena working with the likes of Disney and Jidou.

Paul Bason, University College Falmouth's digital media innovations director, said: "There are some real opportunities here for international collaboration such as long distance mentoring between experts like these from the Hong Kong digital media industry and our students. We are hoping to build much stronger links with both the Digital Pioneers and other educational establishments in Hong Kong to benefit the students at CUC."

Stafford hosted the pair after they had spent ten days in London as part of the Digital Pioneer programme, which is intended to develop a network of young creative entrepreneurs in Hong Kong and the UK.  He also gave them tours of the Eden project, Tate St Ives and Fluid Branding, a St Austell-based company specialising in promotional products.

He said: "My time as a Digital Pioneer has led to valuable contacts and enabled me to promote Cornwall in Asia. I am aiming to strengthen links between businesses and the Combined Universities in Cornwall so companies like mine can easily source graduates with the right skills on their doorsteps. I hope that this visit supported that aim as well as showcased our graduates and facilities to two very successful business people from Asia."

Carleen Kelemen, Director of the Objective One Partnership, said: "Objective One and now the Convergence Programmes are aimed at increasing the global business competitiveness of Cornwall and the Isles of Scilly. One area investment is supporting is new media. Knowledge transfer visits such as this, organised by Stafford, are invaluable in engaging on a global stage and demonstrating to the world what we are capable of and hopefully inspiring our students to aim even higher."

For further information about BA(Hons) Digital Animation at University College Falmouth, please visit:, email or telephone Admissions on 01326 213851.

For further information please contact Clare Morgan, Media Relations Manager for the Partnership Office, on 01872 223439/07973 813647 or email

The Objective One Programme for Cornwall and the Isles of Scilly has invested in the Combined Universities in Cornwall (CUC) project, both Phase 1 and Phase 2, through the European Regional Development Fund (ERDF) and the European Social Fund (ESF). UniversityCollegeFalmouth is a partner of the CUC.


Editor's notes:

About University College Falmouth

University College Falmouth was founded as Falmouth School of Art in 1902.  It has evolved to become internationally renowned for its undergraduate and postgraduate courses in art, design and media.  In March 2004, its standing and quality were recognised when the Privy Council granted the College the power to award its own taught degrees.

The College has 2,200 students and is based at the Woodlane Campus in Falmouth and the Tremough Campus at Penryn, which is the hub of the Combined Universities in Cornwall initiative.

University College Falmouth is a founding partner in the Combined Universities in Cornwall (CUC), a unique initiative to promote regional economic regeneration through Higher Education. The CUC is funded mainly by the European Union (Objective One), the South West Regional Development Agency, and the Higher Education Funding Council for England, with support from Cornwall County Council.

UCF's new BA(Hons) in Digital Animation is located in The Lanyon Building, which was formally named by His Royal Highness The Earl of Wessex as a tribute to St Ives painter, Peter Lanyon at the end of 2007, as part of the multi-million pound expansion of the creative hub of the Combined Universities in Cornwall initiative. 

The three-year course combines cutting-edge animation practice with the study of animation theory, film language, drawing and traditional animation processes.  The new Digital Animation Studio is equipped with the latest software, an interactive whiteboard, specialist desks and lighting for animation drawing – and even a skeleton to enable students to capture movement in their characterisations.


Clare Morgan
Media Relations Manager
The Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439

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