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23.04.03
Potato bus comes to Cornwall

The British Potato Council (BPC) is sending its eye-catching double-decker potato bus to Cornwall to support the Cornish Early potato campaign, which kicks off next week.

The bus is going to be used to give out free samples to both taste and take away of the small, locally grown potatoes – the earliest new potatoes to be lifted in the UK - and will be difficult to miss as it tours the Penwith area in it's newly painted livery sporting the BPC's eye catching fuel for healthy living message.

The bus will be at the following locations next Wednesday, 30 April:

10.00am – 1.15pm Folly Field car park, Marazion (opposite St Michael's Mount)
2.00pm – 4.00pm Safeway car park, Penzance

The public, retailers and caterers are all being encouraged to visit the bus not just to taste these delicious new potatoes, but also to pick up promotional material and recipe cards which have been specially designed to inspire more people to sell, serve and eat Cornish Earlies while they're in season.

The recipe cards will include dishes specially designed by award winning head chef Kevin Viner, of Sevens Restaurant and Café Citron in Truro, to show off the culinary qualities of the Cornish Early potato.

This campaign has been launched to put this local new potato back on the map – and the menu - by the farmers that grow it in West Cornwall. Penwith Farm Business Centre, with support from Penwith District Council, the Objective One funded Cornwall Taste of the West and the British Potato Council, is driving this countywide campaign in a bid to increase awareness and demand for the Cornish Early.

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Editor's notes:

For more press information, visuals or interviews please phone Veronica Newport at npr on 01363 866927 or email veronica@npr1.co.uk

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Jason Clark
Communications Manager
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Tel: 01872 241379
Fax: 01872 241388
jason@dclark.co.uk

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