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03.06.08
E-marketing support for hotels and guest houses

A workshop to encourage hotel and guest house owners to make the most of the online marketing revolution has been hosted by Nfet (Newquay for Excellence Training) via the Objective One project honey2cornwall.

Ruth Vincent, director of Nfet, explained: "This honey2cornwall workshop is in response to the requests of our members who have expressed a need for clarification within this ever evolving topic of online marketing. It is now a necessity within business, and especially in the current climate, where the majority of visitors use this when looking for a holiday destination, domestic and overseas.

"honey2cornwall has brought together industry specific presenters to unravel the online marketing mystery for hoteliers and guest house owners throughout Cornwall.

"Representing VisitBritain, HarrySpeller delivered an overview of how VisitBritain is using e‑marketing to integrate its marketing campaigns. He explained how through using tracking technology they can gather factual data which can be used to further enhance the content of their website and influence future campaigns."

The event took place at the Carnmarth Hotel, Newquay, which benefited from support from the Objective One project prior to honey2cornwall, HONEY. Both projects received Objective One ERDF (European Regional Development Fund) investment. honey2cornwall offers expert advice as well as financial support to hotel and guest house owners looking to raise the bar for quality tourism in Cornwall and the Isles of Scilly.

Carleen Kelemen, Director of the Objective One Partnership, said: "honey2cornwall has offered consistently high quality support to hotels and guest houses looking to grow their business. E-marketing is a valuable skill if Cornwall's tourism businesses are to remain competitive in this global economy."

Mark Green, of the Lyonesse Guest House, Falmouth, attended the event. He said: "Today's workshop will definitely help me improve my website and the presenters were very informative. The honey2cornwall programme has been very supportive and I wouldn't be without them."

The workshop also demonstrated how online marketing can relate to customers of different marketing profiles, building from the basic aspects of online marketing up to the more sophisticated operations that are now coming to the fore.

Topics covered included web design, database creation and use, search engine optimisation, blogging, newsletters, email campaigns, pay per click, ad words, performance analysis and interpretation.

For further information please contact Clare Morgan, Media Relations Manager, the Partnership Office, on 07973 813647 or email cmorgan@cornwall.gov.uk.

The Objective One Programme for Cornwall and the Isles of Scilly has invested in the HONEY project and honey2cornwall through the European Regional Development Fund (ERDF).

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Editor's notes:

honey2cornwall is based around quality and the National Assured Quality Standards (NQAS) together with five core disciplines:

Guest Service – adding value for the guest
Marketing Approach – incorporating all aspects of marketing
Pricing Strategy – costs and pricing for every element of the business
Support Systems – addressing IT, HR and legislative matters
Physical Environment – grant aided enhancements and equipment purchases

honey2cornwall has been designed to operate as an exclusive club where establishments benefit from business support through which they can then access gateway funding.  On joining the club and paying a membership fee, every business is allocated their own business mentor, who undertakes an initial business analysis, designed to help to identify priorities for each establishment.  Every member also has to a team of specialists who are all practitioners within their respective industry and range from structural engineers, architects, computer experts to marketers and interior designers.

Expert information is also provided to honey2cornwall members via workshops.  Each workshop is created around a specific brief and designed to be very different from the standard 'talk and chalk' style.  The workshop environment also encourages members to network.

honey2cornwall has a total project investment in excess of £6 million, including more than £2.3 million from the Objective One ERDF. This equates to thousands of pounds worth of professional assistance per business.

honey2cornwall is now closed to new members.

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Clare Morgan
Media Relations Manager
The Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439

cmorgan@cornwall.gov.uk

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