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Finisterre wins UK's biggest Ethical Prize for Fashion at the Observer Ethical Business Awards

Who has done the most to safeguard the planet in the past 12 months? Finisterre, a small company based in St Agnes! The major award follows the success and integrity of the 2006 and 2007 awards, which saw Make Poverty History win Campaign of the Year and Al Gore win Campaigner of the Year.

The award was presented at a star studded ceremony in West London's famous Hempel Hotel last night. Judges of the awards included Elle McPherson, Colin Firth, Deborah Meadon of Dragons' Den and wind up radio inventor Trevor Baylis.

Panellist and eco-designer Max McMurdo appreciated the way the brand had resisted the temptation to go too high end, as so many ethical labels do, and admired the way Finisterre refused to 'distance itself from the high street' but instead normalised ethical production.

He added: "GQ magazine declared the Finisterre Anabatic shell jacket one of the '100 Best Things Right Now' last year. Now we declare it an ethical winner."

Cornwall's own, Finisterre, the first action sports company to specialise in quality technical apparel with a groundbreaking manufacturing and environmental ethic won Fashion Brand of the Year. Finisterre was nominated alongside some of the most progressive ethical thinking politicians, businesses and campaigns this year. "We don't push environmental and social issues to turn a profit, or achieve greater market share, it has always been at the core of what we do, since day one. We're honoured to have been noticed and to win the category was a massive point in our journey so far – loads of thanks to all those who voted – we're stoked," said Tom Kay, Finisterre founder.

The awards are instrumental in progressing ethical thinking and ideas in the UK. The aim is to reward those pioneering a sustainable future for the country and to recognise the very best products, innovations and schemes that make living ethically achievable. The awards will also bring to light those who give ethical living a mainstream and practical appeal.

Green awards are no longer an anomaly. Since they started, quite a few green gongs have begun to be handed out – predominantly in the corporate and marketing worlds. But the Observer Ethical Awards are not just about attaching a green tag; they also examine transparent environmental and social agendas. The awards break across sectors and communities, acknowledging everyone from campaigning kids to fashion designers.

For more on the awards, visit: or contact finisterre on 01872 554481.

For further information please contact Matt Sutherland at Fresh PR on 01872 262977or email

The Objective One Programme for Cornwall and the Isles of Scilly has invested in Business Link Devon and Cornwall through the European Regional Development Fund (ERDF) and the European Agricultural Guidance and Guarantee Fund (EAGGF). The Programme has also invested in the Combined Universities in Cornwall (CUC) project, both Phase 1 and Phase 2, through the European Regional Development Fund (ERDF) and the European Social Fund (ESF). Unlocking Cornish Potential is run by Cornwall College, a partner of the CUC. Finally, the Programme has also invested in the Wheal Kitty Workshop development through the European Regional Development Fund (ERDF). Finisterre is based at Wheal Kitty.


Editor's notes:



Clare Morgan
Media Relations Manager
The Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439

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