£1 million marketing investment
for Cornish food and drink
'Think big and shout loud' is the message to Cornish
food and drink producers from Cornwall Taste of the West,
which has a fund of almost £1 million available as marketing
investment for local businesses.
The scheme has so far allocated more than £650,000
to food and drink businesses across Cornwall. However,
this still leaves a pot of almost £1m available to be
claimed for public relations, design, exhibitions, market
research and many other marketing-related activities which
will help promote businesses and improve profit margins.
The Marketing Grants Scheme is part of Cornwall's Objective
One Programme, funded by the European Agricultural Guidance
and Guarantee Fund (EAGGF) and the Department for Environment,
Food and Rural Affairs (DEFRA), with contributions from the
private sector. It is managed by Cornwall Taste of the West
and can award grants of up to 50% for projects of up to £50,000.
According to Carol Trewin, manager of Cornwall Taste of the
West, scheme applicants needn't be conservative in their
plans. "Marketing is an essential part of putting Cornish
food and drink on the map and we want this scheme to inspire
people to think big and be ambitious, no matter what size
their current operation is. Cornish food is confirmed as one
of the major draws for visitors to the region which means
that, given the right funding and advice, there's lots
of scope for local food producers to market their products
both here and beyond Cornwall's borders. We want to see
this scheme turning more dreams into realities."
To qualify for the Marketing Grant Scheme businesses must
operate within the Cornwall and Isles of Scilly Objective
One area; produce, sell or process quality food and drink
(excluding fish); and demonstrate the benefits of grant funding
for primary agricultural and horticultural producers.
The grant process includes a Fast Track route, which can
return offers of up to 50% grants for projects of up to £3000
within a week. Grants for bigger projects up to 50%
of proposals worth up to £50,000 usually take
around two months to process. Businesses can also retain the
services of an approved marketing consultant to help them
develop their application for the grant scheme, and claim
back 80-100% of the cost.
Items and services covered by
the investment can include:
new product development
marketing strategy development
export market plan
direct mail campaigns
Capital items for specific marketing activity can also be
claimed (up to £5,000)
Case study Treleavens Luxury
Cornish Handmade Ice Cream
Having acquired Beddoes Luxury Cornish Ice Cream a year ago,
Andrew Treleaven was interested to have feedback from suppliers,
customers and the business community that a change in name
to Treleavens a very old Cornish name would
be well received. He decided to pilot the idea with a new
shop in Tintagel.
Success depended on creating a completely new brand, for
which he applied to Cornwall Taste of the West for a marketing
investment. He obtained three quotes for each supply area
primarily design and signage showed evidence
of 50% match funding and got £6,000 Objective One investment.
The new shop opened on 7 April and is already proving a huge
success. The new brand is carried through from fascia design
and in-store graphics to point-of-sale and promotional material.
Local design and signage companies were used to fulfil the
project, and Andrew's now plans to change the Beddoes
branded shops in Looe and Polperro to Treleavens, and possibly
expand the brand to other new retail sites around Cornwall.
"We could not have done what we've done without
the marketing grant," says Andrew Treleaven. "Creating
and piloting the new brand has enabled us to see a way forwards,
which will result in business growth, new employment opportunities
and increased consumption of a product made with local ingredients.
The application process may seem daunting, but it really is
worth it. My message to other food and drink producers is
to take full advantage of this opportunity, get their plans
together and applications in."
Anyone wanting more information about the scheme, or advice
on how to apply can contact Sue Sargent at Cornwall Taste
of the West on 01579 349363.
For more press information contact Veronica Newport at npr
on 01363 866188 or email firstname.lastname@example.org.
The Marketing Grants Scheme funds up to a
maximum of 50% of project costs, but to be eligible the remaining
50% cannot come from another EU or public source of funding.
The Food and Drink Marketing Grants Scheme
is managed by Cornwall Taste of the West. The project is part
financed by the European Agricultural Guidance and Guarantee
Fund (EAGGF) of the European Union and the Department for
Environment, Food and Rural Affairs (DEFRA).
Cornwall Taste of the West is a £3 million
Objective One umbrella project, funded by the European Agricultural
Guidance and Guarantee Fund (EAGGF), the Department for Food,
Environment and Rural Affairs (DEFRA) and private matched
funding. It is part of the Taste of the West regional food
group. Cornwall Taste of the West's four year project
includes a trade development programme and a marketing grant
scheme, available to small and medium sized food businesses
that produce, sell or process foods in Cornwall and the Isles
Objective One Partnership Office
Truro TR1 2UD
Tel: 01872 241379
Fax: 01872 241388
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