Unique chance for Kernow to get
A unique new Objective One project looks set to help Cornwall
and the Isles of Scilly take a national lead in the development
of firms working in the creative industries.
Creative Kernow is a new company being created through a
£410,000 project to provide hands-on support for small
businesses and individuals working in the sector which
covers an enormous range of enterprises.
The two-and-a-half year project has been developed through
a partnership involving Cornwall County Council, South West
Arts, South West Screen and the Objective One Cultural Industries
Task Force. In addition to £173,000 in European investment
channelled via Objective One, support for the project is also
being provided through its partners, as well as the Regional
Arts Lottery Programme and Cornwall's six district councils.
The company's Executive Director, Julie Seyler, was
appointed this month (April) and is currently working with
the company's new board to recruit the team for Creative
Kernow, which will begin work later in the year.
She explained that Creative Kernow aims to be a centre of
excellence providing co-ordination and capacity-building support
that will boost the sector's economic and social impact
and its ability to contribute to the regional distinctiveness
of Cornwall and the Isles of Scilly.
Julie said: "Cornwall is on the crest of a wave and
the creative and cultural industries are playing a central
role. Now, with assistance from Europe, this new initiative
will maximise their ability to compete and flourish on local,
national and international stages.
"Creative Kernow will provide dynamic leadership, advocacy,
networking and market development for the sector, the capacity
to lever in further investment and the ability to provide
support for small businesses and individuals from key sub-sectors."
She added: "Creative Kernow will also seek to bring
together some of the existing initiatives underway in the
creative and cultural industries in order to provide a single
access point to information and a joined-up approach to sector
Objective One Programme Director, Carleen Kelemen, said:
"This project offers a ground-breaking solution that
will create an effective and dynamic development infrastructure
for the sector. Not only will it be responsive to the needs
of small businesses and individual practitioners, it will
also work within, and respond to, the policy demands of local,
regional and national agencies."
The creative and cultural industries are defined by the Department
of Media Culture and Sport as activities that have their
origin in individual creativity, skill and talent, and that
have a potential for wealth and job creation through the generation
and exploitation of intellectual property. Enterprises within
the sector include: advertising, architecture, crafts, design,
fashion, film and video, media software, literature, music,
performing arts, publishing, photography, software and computer
services, television and radio, and the visual arts.
Creative Kernow aims to assist around 130 small and medium-sized
enterprises through its work.
European Regional Development
ERDF is one of our four funds that make up the Objective
One Programme for Cornwall and the Isles of Scilly, which
is making £314 million of investment available for developing
the local economy between 2000 and 2006. ERDF exists to:
Help reduce the gap between development levels and
living standards among the regions and the extent to which
least-favoured regions are lagging behind.
Help redress the main regional imbalances in the European
Community by participating in the development and structural
adjustment of regions whose development is lagging behind,
and the social conversion of regions.
For further information contact:
Objective One Partnership Office
Truro TR1 2UD
Tel: 01872 241379
Fax: 01872 241388
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