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06.06.03
Prospects and Prosperities revealed: results of major new research into the future of the Cornish food and drink industry announced

The results of a major new research project called 'Prospects and Prosperities: exploring the potential of the Cornish food and drink industry', are to be revealed at the Royal Cornwall Show in Wadebridge by Cornwall Taste of the West and Exeter University's Centre for Rural Research.

The research - a partnership project between the Objective One funded Cornwall Taste of the West and the Cornwall Agricultural Council - is thought to be the first regional food and drink review of its kind in the UK, and goes into unprecedented detail. As well as investigating the state of food production and processing in Cornwall and the Isles of Scilly, the study also examines existing and emerging UK markets and cross matches the two, revealing the gaps and matches between national consumer demand and regional supply.

It is expected the results of this research will have a major impact on the development and growth of the food and drink industry in the region, including influencing what foods are produced, how they are processed, the structure of sector partnerships and the promotion of Cornwall and its food and drink products as a whole.

There will be a breakfast presentation to launch the findings of the research project, with speakers:

• Professor Michael Winter, Director of the University of Exeter's Centre for Rural Research

• Ruth Huxley, market intelligence manager for Cornwall Taste of the West

Both will be available for interviews and photography following the presentation. More detailed press information will be distributed at the event.
For further information contact Veronica Newport at npr on 01363 866188 / 01761 437165, mobile 07808 063053.

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Jason Clark
Communications Manager
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Tel: 01872 241379
Fax: 01872 241388
jason@dclark.co.uk

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