Riding the crest of a tourism wave
Students studying Leisure and Tourism GCSE at Fowey Community
School will have the chance to experience life on board a
luxury cruise ship for themselves on Thursday, June 12th when
they are invited to visit the Royal Princess which will be
moored at Falmouth Docks.
The students are working on an assignment called 'Riding
the Crest of a Tourism Wave' developed by Fowey teacher
Sammy Smith in partnership with Bob Harrison from 'Destination
Southwest' and the Cornwall Education Business Partnership.
Cornwall Education Business Partnership is supporting the
project through the Objective One, ESF funded project 'BEEI'
(Business Enterprise, Entrepreneurship and Innovation) which
promotes business enterprise, innovation and creativity in
As part of their work for their GCSE, the pupils have been
investigating the growing opportunities for local businesses
from the increasing number of cruise ships visiting south
Bob Harrison, Director of Cruise Operations, from Destination
Southwest has been working with the students to help them
develop a marketing campaign aimed at attracting cruise visitors
to Cornwall. They have explored the ways that cruise companies
promote themselves to overseas markets and awareness of local
businesses of the services they can offer to cruise visitors.
He has also organised the visit to the Royal Princess cruise
ship. "The number of cruise ships has risen by 40% following
the initiation of Destination Southwest which involves ports,
visitor attractions and local councils around the coasts of
Cornwall, the Isles of Scilly and South Devon.
"It is a huge opportunity for local traders, attractions
and guides to benefit from increased sales to the visiting
cruise ships passengers and crew. The more that students can
discover about the career opportunities within their vocational
subject, the better equipped our future workforce will be
to face the challenges ahead," he added.
"By linking students with the business community we
are not only raising the students' awareness of opportunities
after education, but also helping to ensure that local business
and skills needs are reflected in the classroom," said
Paul Crossley, from Cornwall Education Business Partnership.
Sammy Smith, who teaches Leisure and Tourism at Fowey Community
College, said: "This is an outstanding opportunity for
our students to visit a luxury cruise ship moored in Falmouth,
and see at first hand how the increasing numbers of overseas
visitors to Cornwall are creating many diverse and rewarding
opportunities for business enterprise and employment in their
local area. They will be doing valuable work for their GCSE studies
using first hand knowledge from people working within the
Paul Wright from the tourism department of Restormel Borough
Council also visited the school to talk to the students.
You are invited to cover the visit by Fowey
Community College students to the Royal Princess cruise ship
at 10 am on Thursday June 12th. She is berthed at Falmouth
For further information please contact:
Cornwall Education Business Partnership
Telephone: 01872 323420
Mobile: 07966 892209
Objective One Partnership Office
Truro TR1 2UD
Tel: 01872 241379
Fax: 01872 241388
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