Looe electronic auction launch
Looe Harbour Commissioners and Looe Fish Selling Ltd are
set to launch their new mobile electronic auction system on
Wednesday 18 June.
Over £90,000 of Objective One Fisheries investment
will enable the installation of the auction system offering
full fish traceability. This puts Looe at the forefront of
European fish markets and will be the first of a new generation
of Moby Clock systems to be installed in Cornwall and the
The process begins when the fish is landed. The skipper enters the catch details onto a touch screen
terminal attached to electronic scales on the market. The
information includes landing date, boat name, species with
its size, weight, presentation and quality etc. This data
is then automatically printed giving each box of fish its
own description with an EU standard bar code and lot number.
The lot number system allows the merchant and the market to
trace each box of fish back to its source at any time.
This high tech collection of information links directly to
the electronic auction on the market. The new system operates
what is known as a mobile auction clock and replaces the traditional
shout auction. The initial price is set by the auctioneer
and then it falls on the clock screen. A buyer then presses
his transmitter and this stops the clock from falling. Other
buyers can then join the bidding and the price will rise until
only one buyer is still pressing their transmitter.
This new technology will benefit the Looe Fish Market as
well as the skippers. It is anticipated that the auction will
be faster and it is also hoped to attract new buyers to the
market. The system also has the facility to go "on line"
in the future.
The Sea Fish Industry Authority (Seafish) supports the project
and has provided technical assistance.
Clare Leverton, Objective One Fisheries Programme Manager
commented: "The Objective One investment programme targets
important projects such as this improvement at Looe, which
will bring benefits, not just to the local fleet but also
to fish processors and the fishing industry across Cornwall."
Tina Hicks of the Looe Harbour Commissioners stated: "With
this new electronic auction system, Looe will be assured of
its future as a port offering the highest quality fish supported
by the latest technology and will be able to present this
fish to all the European markets in a highly professional
Heugh Symons a Partner of Looe Fish Selling Company and auctioneer
added: "We are confident that with this new technology
we will be able to offer the same level of service and traceability
to both boats and buyers, as is found in larger ports and
should ensure the future of Looe as a major fishing port in
the South West."
For further information contact:
Objective One Fisheries Programme Manager
Truro TR1 2PA
Tel: 01872 270333
Fax: 01872 242470
Objective One Partnership Office
Truro TR1 2UD
Tel: 01872 241379
Fax: 01872 241388
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