Cornwall at the Royal Show = fresh
food, fresh taste, fresh attitude
Cornwall is taking the message about sourcing food and drink
locally all the way to the Royal Show at Stoneleigh, Warwickshire
(29 June 2 July), billed as the world's
premier outdoor agricultural event.
FRESH CORNWALL is the only single-county marquee to feature
at this year's show, and will have the local sourcing
message at its heart, thanks to the Objective One funded Cornwall
Taste of the West and exhibitors such as new wholesale operation
Plough to Plate and Cornish snack manufacturer Ginsters.
"We want to show the UK that local sourcing is a reality
in Cornwall," says Carol Trewin, manager of Cornwall
Taste of the West. "Businesses of all sizes are buying
into the concept, and the end result is fresh food on the
plate and a fresh attitude to getting it there. Having a new
enterprise like Plough to Plate at the Royal Show alongside
our largest Cornish food manufacturer Ginsters shows the scope
of the local sourcing concept and its achievability at all
levels of the food chain."
Plough to Plate was launched in April, and provides a wholesale
service exclusively supplying local products to Cornish businesses
such as farm shops, restaurants and hotels. It was set up
in response to logistical problems which were deterring many
customers from sourcing locally, such as having to deal with
too many individual suppliers and delivery limitations.
A personal knowledge of each and every one of their producers
makes it possible for Plough to Plate to guide and advise
customers about product suitability, as well as feeding back
comments and requests to producers to help them develop and
meet market demands more effectively. With fewer food miles
and a smaller distribution area, the service is proving just
as cost effective as subscribing to a larger national wholesale
At the other end of the spectrum, Callington-based manufacturer
Ginsters, which distributes its popular snack ranges nationwide,
is just as dedicated to the concept of local sourcing. The
company uses only fresh ingredients and buys locally whenever
possible. All its potatoes, onions and swedes come from Cornish
farms, and the beef used is mainly from Cornish herds. Ginsters
is even encouraging Cornish farmers to grow wheat to be used
in its flour.
Attendance at the Royal Show is known to be good for business
and Cornish enterprises have historically done well, often
returning to the county with both new contacts and new contracts.
This year, the promotion of the local sourcing message is
expected to give Cornish food and drink the edge in an increasingly
competitive sector. Among this years Cornish exhibitors in
the Fresh Cornwall marquee will be St Austell Brewery, which
will be promoting its new Tribute Bitter, already a popular
guest beer in many regions of the UK.
Other exhibitors include: Callestick Farm Ice Cream; Duchy
College; Cornwall Taste of the West; Crantock Bakery; Flowers
from Cornwall; Cornish Cheese Company; A & E Rodda &
Son, Riviera Produce; Eden Project and King Harry's Cornwall.
For further information please contact:
Telephone: 01363 866927
Fax: 01363 866093
Mobile: 07808 063053
The Fresh Cornwall marquee will be located
at K447, block 51 at the Royal Show.
Cornwall Taste of the West is a £3 million
Objective One gateway project, funded by the European Agricultural
Guidance and Guarantee Fund (EAGGF), the Department for Food,
Environment and Rural Affairs (Defra) and private matched
funding. It is part of the Taste of the West regional food
group. Cornwall Taste of the West's four year project
includes a trade development programme and a marketing grant
scheme, available to small and medium sized food businesses
that produce, sell or process foods in Cornwall and the Isles
Objective One Partnership Office
Truro TR1 2UD
Tel: 01872 241379
Fax: 01872 241388
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