Objective One Helps business to
produce 'Lizard chips'
Objective One investment from Cornish Horticultural Enterprises
(CHE) is enabling a mobile fish and chip company on the Lizard
to expand their operations through the purchase of premises
and equipment to make their own chips from locally grown potatoes.
Sid and Dorothy Rosevear have operated their popular mobile
fish and chip shop for five years, making regular visits to
the villages of St Keverne, Ruan Minor, Manaccan and Gweek.
Looking for a way to improve the quality of their product
whilst at the same time improving their business's efficiency
and profitability, the Rosevears realised that the use of
'home made' chips made from potatoes grown on their own land
would offer the company significant cost-savings as well as
a valuable promotional tool.
The £18,243 project, towards which the Objective One
gateway fund CHE has invested £7,298, has enabled Sid
and Dorothy Rosevear to expand their business through the
construction of a purpose built potato processing and storage
facility as well as the necessary potato preparation and chipping
machinery to produce their truly Cornish potato product.
In addition to tempting the taste buds of the mobile fish
and chip shop's customers the couple are hoping to branch
out into the catering supply business, selling their Cornish
uncooked chips to local hotels and restaurants, for which
they will buy in additional potato supplies from local growers
to meet demand.
Sid Rosevear said: "As a small business the Objective
One investment was invaluable and has helped us to establish
our business on this new site. The purchase of the equipment
and the new facilities means we can now use our freshly lifted
potatoes throughout the summer. Growing our own potatoes reduces
costs, increases quality to our customers and provides us
with a great deal of satisfaction.
"We discussed the project with Roger Whilding the facilitator
at CHE. We found the whole process from application to grant
payment efficient and accessible."
Roger Whilding said: "We were delighted to be able to
assist in this project and help towards developing a small
business which is providing an important service to a very
local community. The company has already grown rapidly since
it started up five years ago and now employs two local women
on a part time basis, we hope that the increase in capacity
and diversification into catering supply will secure a profitable
future for the company."
David Rodda, senior agricultural co-ordinator for the Objective
One Agricultural Development Team, said: "This is another
good example of Objective One being used to add value to local
produce. It shows that opportunities do exist to develop local
market outlets for local produce and is a model for other
catering outlets in Cornwall."
European Agricultural Guidance
and Guarantee Fund (EAGGF)
EAGGF is one of the four funds that make up the Objective
One Programme for Cornwall and the Isles of Scilly, which
is making £314 million of investment available to support
the local economy between 2000 and 2006.
EAGGF aims to:
||Help preserve the link between diversified farming
and the land.
||Improve and support the competitiveness of agriculture
as a key activity in rural areas.
||Ensure the diversification of the economy in rural
||Help to keep thriving communities in rural areas.
||Preserve and improve the environment, the landscape
and the rural heritage.
Objective One Partnership Office
Truro TR1 2UD
Tel: 01872 241379
Fax: 01872 241388
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