King Harry's Cornwall to be funded
a second year
Covering the area between the Eden Project in the East, and
the National Maritime Museum Cornwall in the West, this innovative
off-season tourism marketing campaign has again had the green
light from Objective One to the tune of £52,559,
further supported financially through the private sector partners,
Carrick District Council, Cornwall County Council and the
Having launched back in October 2002, the project had funding
agreed by Objective One for one year only, to determine whether
the concept could be a success. Over this last year King Harry's
Cornwall has taken this opportunity and turned it into a reality,
incorporating a variety of methods to promote Cornwall in
the Autumn, Winter and Spring including most notably
their recent attendance at the Royal England Show as an exhibitor.
In its first year the project has seen impressive results
having distributed over 12,000 brochures and generated over
2 million hits on their website.
Now approaching its second year the project represents 66
tourism businesses, the best of their respective sectors,
an increase of 22 members since it's launch. With such
depth and diversity in a partnership King Harry's Cornwall
can offer high quality short breaks year round, helping visitors
to appreciate the unique environment that Cornwall offers
in the shoulder months.
Employed by the Rural Economic Partnership, Andy Phillips,
Marketing Manager for King Harry's Cornwall said, "The
project is going from strength to strength, the way in which
we market ourselves is helping Cornwall to be recognised as
an off-season destination throughout the UK and abroad."
For more information about King Harry's Cornwall visit
European Regional Development Fund (ERDF) is one of four funds
that make up the Objective One Programme for Cornwall and
the Isles of Scilly through which £314 million of grant
aid is available to support the local economy for 2000-2006.
The Rural Economic Partnership is a not-for-profit community
and economic regeneration company, funded by Objective One,
the Rural Development Agency, Cornwall County Council and
the District Councils in West Cornwall, to deliver the Objective
One programme. The team at King Harry's Cornwall are
employed and managed by REP.
Andy Phillips, King Harry's Cornwall Marketing Manager,
can be contacted on 01872 863132.
Sally Newby, Managing Director REP can be contacted on 01209
King Harry's Cornwall is funded through Objective One,
The South West RDA, Cornwall County Council and Carrick District
Objective One Partnership Office
Truro TR1 2UD
Tel: 01872 241379
Fax: 01872 241388
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