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22.07.03
King Harry's Cornwall to be funded a second year

Covering the area between the Eden Project in the East, and the National Maritime Museum Cornwall in the West, this innovative off-season tourism marketing campaign has again had the green light from Objective One – to the tune of £52,559, further supported financially through the private sector partners, Carrick District Council, Cornwall County Council and the RDA.

Having launched back in October 2002, the project had funding agreed by Objective One for one year only, to determine whether the concept could be a success. Over this last year King Harry's Cornwall has taken this opportunity and turned it into a reality, incorporating a variety of methods to promote Cornwall in the Autumn, Winter and Spring – including most notably their recent attendance at the Royal England Show as an exhibitor. In its first year the project has seen impressive results having distributed over 12,000 brochures and generated over 2 million hits on their website.

Now approaching its second year the project represents 66 tourism businesses, the best of their respective sectors, an increase of 22 members since it's launch. With such depth and diversity in a partnership King Harry's Cornwall can offer high quality short breaks year round, helping visitors to appreciate the unique environment that Cornwall offers in the shoulder months.

Employed by the Rural Economic Partnership, Andy Phillips, Marketing Manager for King Harry's Cornwall said, "The project is going from strength to strength, the way in which we market ourselves is helping Cornwall to be recognised as an off-season destination throughout the UK and abroad."

For more information about King Harry's Cornwall visit www.kingharryscornwall.co.uk

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Editor's notes:

ERDF
European Regional Development Fund (ERDF) is one of four funds that make up the Objective One Programme for Cornwall and the Isles of Scilly through which £314 million of grant aid is available to support the local economy for 2000-2006.

REP
The Rural Economic Partnership is a not-for-profit community and economic regeneration company, funded by Objective One, the Rural Development Agency, Cornwall County Council and the District Councils in West Cornwall, to deliver the Objective One programme. The team at King Harry's Cornwall are employed and managed by REP.

Contacts:

Andy Phillips, King Harry's Cornwall Marketing Manager, can be contacted on 01872 863132.

Sally Newby, Managing Director REP can be contacted on 01209 611100.

King Harry's Cornwall is funded through Objective One, The South West RDA, Cornwall County Council and Carrick District Council.

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Jason Clark
Communications Manager
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Tel: 01872 241379
Fax: 01872 241388
jason@dclark.co.uk

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