ReMaDe help Green Glass get ready
One of the UK's top manufacturers of recycled goods is gearing
up for a major expansion with the help of Objective One project
Green Glass UK came top in the 2001 National Recycling Awards
with their range of unique glassware produced from recycled
bottles, winning the title of Recycled Product of the Year.
Since then, the Wadebridge-based company has gone from strength
to strength, with orders soaring and demand threatening to
Now, following the installation of an automated production
line earlier this year, Green Glass UK founders Glenn Slade
and Jo Traill Thompson are preparing to put in new equipment
that will help the company double their production capacity.
They have also been working with ReMaDe Kernow to improve
the Green Glass UK website and make it easier for people to
buy from the company direct.
David Hunt from ReMaDe said: "We've been working with
Green Glass UK since the beginning. We helped Glenn and Jo
draw up their original business plan and bought the annealing
oven that they needed in order to start production. Since
then, we've been working with the company to build up the
business. Most recently, we've been helping Green Glass UK
to develop their strategic marketing that's included
looking at their website and adding an e-commerce facility."
ReMaDe Kernow was set up in order to develop bigger and stronger
markets for recycled materials in Cornwall and David added
that although Green Glass UK sales have been booming, most
of the company's sales have been through other retailers.
The glassware produced by Green Glass UK is made by cutting
the bottom off bottles and sealing them to the top of the
neck in order to create a goblet-type design. As well as proving
extremely popular with customers and winning the 2001 award,
the company's products have also been featured in The Guardian,
in numerous magazines and on the BBC and ITV news.
David said: "Obviously, if Green Glass can sell direct
to customers it increases the profit for the company and helps
them to be more competitive. The new equipment represents
a major expansion for the company and having an improved website
with an e-commerce facility will make if possible for Green
Glass UK to sell direct to many more people, much more easily."
Glenn Slade and Jo Traill Thompson set up Green Glass UK
after seeing the concept in South Africa, where it originated.
Glenn said: "We knew the idea was a winner but when
we started off in Cornwall we were literally working out of
a shed at the bottom of the garden. ReMaDe has been an enormous
help in getting the company onto a solid footing and Green
Glass UK has been a wonderful success. Now we're ready to
embark on the next stage of development and having a fully
functional e-commerce website will greatly help us to both
promote and sell our wares."
Glenn added: "We're on a mission to make Green Glass
a household name in the UK for quality recycled glasses and
environmental innovation and working with ReMaDe Kernow is
proving an enormous help."
ReMaDe Kernow background
ReMaDe Kernow is one of the first environmental projects
to achieve funding from the Objective One Programme. It is
also the first of several projects conceived, funded and managed
by the Cornwall Waste Working Group recently re-branded
ReZolve has a diverse membership from across Cornwall, and
is dedicated to exploring the issues relating to waste in
the county, and promoting activities which will lead to integrated
waste management and the implementation of the waste hierarchy
in Cornwall (reduce, reuse, recycle).
ReMaDe which stands for Recycling Market Development
was set up in Cornwall in 2001 in order to develop
bigger and stronger markets for recycled materials. Its launch
followed a detailed study that predicted more than 550 jobs
and £21 million a year could be generated for the economy
by 2015 through making use of the 400,000 tonnes of rubbish
that goes into landfill sites every year.
Developing new markets, products
ReMaDe Kernow's first phase has involved working with a wide
range of partners businesses, entrepreneurs, local
authorities and the voluntary sector to develop new
markets, new products, and new materials.
Using imagination and innovation as well as hard business
sense this has resulted in a number of innovative and
exciting projects ranging from schemes for producing
new composite materials using waste rubber from old truck
tyres mixed with plastic and wood waste, to using worms for
large scale composting of household waste.
Funders for ReMaDe Kernow are: Objective One Programme, County
Environmental Trust, the Regional Development Agency (Rural
Development Programme), Cornwall Enterprise, Cornwall County
Council, and all the District Councils of Cornwall.
For further information please contact:
Tel: 01579 349316
Deborah Clark & Associates
Tel: 01872 276276
Objective One Partnership Office
Truro TR1 2UD
Tel: 01872 241379
Fax: 01872 241388
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