£1 million marketing milestone
for Cornish food and drink
Cornish food and drink is being promoted more actively and
professionally than ever before according to Objective One
project Cornwall Taste of the West, which is celebrating passing
the £1million milestone for projects funded by its Marketing
Two years since it started, the scheme has benefited more
than 130 food and drink businesses in Cornwall, providing
funding for activities such as public relations, design, exhibitions,
market research and many other professional marketing services.
For many it has made the difference between promoting their
business on a shoestring (or not at all) and doing it properly
with the support of professionals and professional services.
The grants can fund up to 50% of projects worth up to £50,000,
and awards have ranged from a few hundred pounds for the production
of a flyer to £25,000 for a major re-brand, product
launch and promotion. While the £1m milestone is big
there is still plenty left in the pot, with scope for £750,000
worth of projects to be 50% funded by the scheme in the next
The Marketing Grants Scheme is part of Cornwall's Objective
One programme, funded by the European Agricultural Guidance
and Guarantee Fund (EAGGF) and the Department for Environment,
Food and Rural Affairs (Defra) with contributions from the
private sector. It is managed by Cornwall Taste of the West.
According to Carol Trewin, manager of Cornwall Taste of the
West, the scheme is helping local food businesses give their
presence some much needed polish in a very competitive marketplace.
"Professional marketing services can add so much value
to an enterprise," says Carol Trewin. "The quality
of Cornish food is very high, and we're keen to promote it
as such, but all too often this isn't reflected in its presentation
and promotion. Which is why we're so proud of what this scheme
has achieved. Cornish food and drink is now on the map, with
increasing polish and pizzazz. We all know success breeds
success, so we're looking forward to processing many more
marketing grant applications before the well runs dry."
Items and services covered by the grants include:
public relations - promotional literature
new product development - marketing strategy development
distribution initiatives - packaging design
market research - feasibility studies
exhibitions - export market plan
direct mail campaigns - e-commerce
Capital items for specific marketing activity can also be
claimed (up to £10,000).
Skinner's Brewing Co Ltd
Profile small brewery
producing award winning ales, with a fun image and Cornish
themes central to its marketing activities.
enterprise, recently relocated to new premises closer to Truro
£24,950 for project valued at £49,900 mix
of PR, new literature and materials.
Steve Skinner (managing director
and owner) said: "Image is everything in this business.
If you don't look the part your development will ultimately
be stunted. Our recent move and growth has included focusing
on how we present the brand both in outlets and our immediate
locality. We want to establish a real presence that will inspire
lasting trust, confidence and of course customer loyalty.
The marketing grant has helped us go that little bit further,
pay attention to the fine tuning and get everything spot on
and geared for success. More businesses should look into the
scheme. It's part of taking marketing and presentation seriously,
and these days no food and drink business can afford not to
Take Me Home 2 Market
Square, Copperhouse, Hayle
Profile a gourmet
delicatessen and European-style coffee and sandwich shop,
primarily selling food made from Cornish ingredients.
launched enterprise, spin-off from The Foundry Bar Café
which specialises in street food from around the world.
Marketing grant - £2,776
for project valued at £5,552 support for design
work, signs and merchandising.
John Dudley (owner) said:
"We wanted to focus on creating a really strong brand
ID, one that could be expanded and used more widely as the
business grew. Without the marketing grant we wouldn't have
been able to do this. At least, we could have done it on a
shoestring, but the impact and benefit would have been so
much less. The money's also helped us communicate the focus
on Cornish food, which is an integral part of our ID and operation.
The locals here in Hayle thought we were mad when we opened
... now they're regular customers."
Fistral Blu Fistral Beach,
surfing restaurant with panoramic views over Fistral Beach
(reproduced via webcam on large video screens around restaurant),
serving up a contemporary menu featuring almost all Cornish
Status opened for
business 14 August this year, part of International Surfing
Centre. As well as appealing to pre and post-surfing audience,
is also being marketed as a conference and business venue.
Marketing grant - £16,000
for project valued at £41,000 support for promotional
mix including PR, literature, ICT, signage and display materials.
Jane Hawkey (director)
said: "Without the marketing grant our plans would have
had to be scaled down considerably. The extra money has helped
us make a real impact, and get the business off to a flying
start. Cornwall's appeal has become much wider and more complex,
which means food enterprises should be thinking more adventurously,
especially while there are support funds like this that can
really help businesses reach those new audiences."
Anyone wanting more information about the scheme, or advice
on how to apply can contact Sue Sargent at Cornwall Taste
of the West on 01579 349363.
To qualify for the Marketing Grants Scheme businesses must
operate within the Cornwall and Isles of Scilly Objective
One area; produce, sell or process quality food and drink,
and demonstrate the benefits of grant funding for primary
agricultural and horticultural producers.
The grant process includes a Fast Track route, which can
return offers of up to 50% grants for projects of up to £3000
within a week. Grants for bigger projects up to 50%
of proposals worth up to £50,000 usually take
around two months to process. Businesses can also use the
services of a marketing consultant approved to work on the
scheme to help them develop their grant application, and claim
back 80-100% of the cost.
The Marketing Grants Scheme funds up to a maximum 50% of
project costs, but to be eligible the remaining 50% cannot
come from another EU or public source of funding.
The Food and Drink Marketing Grants Scheme is managed by
Cornwall Taste of the West. The project is part financed by
the European Agricultural Guidance and Guarantee Fund (EAGGF)
of the European Union and the Department for Environment,
Food and Rural Affairs (Defra).
Cornwall Taste of the West is a £3 million Objective
One umbrella project, funded by the European Agricultural
Guidance and Guarantee Fund (EAGGF), the Department for Food,
Environment and Rural Affairs (Defra) and private matched
funding. It is part of the Taste of the West regional food
group. Cornwall Taste of the West's four year project includes
a trade development programme and a marketing grants scheme,
available to small and medium sized food businesses that produce,
sell or process foods in Cornwall and the Isles of Scilly
Tel: 01363 866927
Fax: 01363 866093
Mob: 07808 063053
Objective One Partnership Office
Truro TR1 2UD
Tel: 01872 241379
Fax: 01872 241388
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