Updates on CAP reform to be given
at SWARD conference
Updates on the on-going reform of the European Union's Common
Agricultural Policy (CAP) will be given at a conference for
rural land-based businesses in Cornwall this week.
More than 175 delegates are expected to attend the 'Opportunities
and Excellence for Successful Agricultural Businesses'
event at St Mellion Hotel Golf and Country Club, Saltash on
Thursday, November 20 from 9.30am to 3.30pm.
The conference is being organised by the South West Agricultural
and Rural Development (SWARD) Project, an Objective One gateway
fund, which is managed by Business Link Devon and Cornwall.
Bob Dow, Chief Executive of Business Link Devon and Cornwall,
will be there to welcome delegates on the day.
SWARD aims to help people who work in rural land-based businesses
adapt to change through provision of training bursaries, networking
and collaboration, and an information service.
A highlight of the conference will be a video link with Franz
Fischler, European Union Commissioner for Agriculture, Rural
Development and Fisheries, who will indicate the future direction
of CAP reform after 2006 when current regulations come to
This will be followed by a presentation by Peter Berkowitz,
an architect of CAP reform and assistant to the Deputy Director
General of Agriculture for the European Commission, who will
reveal details of the actual implementation of the reform.
Said SWARD Project Manager Amanda Ratsey. "CAP reform
is much speculated upon by rural land-based businesses which
need to know exactly what is happening in case they need to
change and adapt in order to turn a new situation to their
advantage. This is an excellent opportunity to get face-to-face
briefings from those who are in the know."
Later in the morning Mike Calvert, Chief Executive of the
Royal Agricultural Society of England, will explore the future
of UK agriculture, while Fred Elliott, Director of Operations
for Business Link Devon and Cornwall, will discuss the challenges
and opportunities for the rural land-based sector in the two
After lunch farmer John Lee, SWARD Steering Group Chairman,
will host the SWARD Awards which were open to all businesses
which had undertaken training as a result of advice from the
Categories are the group which has gained most from the project,
the most effective group leader, best use of information and
research, best use of training bursary and best collaborative
Each winner will receive £200 worth of locally-produced
Focus of the afternoon will be interactive workshops covering
tourism, marketing in the dairy sector, non-natural waste
management, working the planning system, succession planning
for family businesses, and collaboration and co-operation.
For further conference information contact Amanda Ratsey
on 0845 600 9966.
For further press information please contact
Ian Gent on 0845 600 9966 or 07771 631518 or Janice Brazell
on 0845 600 9966.
The South West
Agriculture and Rural Development (SWARD) Project is
funded by the Department of the Environment, Food and Rural
Affairs, the European Agricultural Guidance and Guarantee
Fund, the Business Link service for Devon and Cornwall, the
Learning and Skills Council Devon and Cornwall, and Cornwall
and Devon County Councils. A research and information office
is based at the University of Plymouth. The SWARD initiative
supports networked groups of businesses in the agricultural
and rural land-based sectors. Its aim is to facilitate adaptation
to the changing scientific, technical and business environment
now challenging the sectors. Based on research carried out
by the University of Plymouth, it enables groups to access
training of their choice, source information about the scientific,
technical and business developments affecting their industry
and develop extensive networks.
The Business Link
service for Devon and Cornwall is a government-funded
service designed to provide the best possible help to people
starting, running or growing a business. At its core is an
information and enquiry centre, supported by a network of
local and national specialists and support organisations.
Business Link receives European funding to help it deliver
its services in Devon and Cornwall. For more information contact
0845 600 9966.
The European Agricultural
Guidance and Guarantee Fund (EAGGF) is one of the four funds that make up
the Objective One Programme for Cornwall and the Isles of
Scilly which is making £314m available to support the
local economy between 2000 and 2006.
EAGGF aims to:
||Help preserve the link between diversified farming
and the land.
||Improve and support the competitiveness of agriculture
as a key activity in rural areas.
||Ensure the diversification of the economy in rural
||Help to keep thriving communities in rural areas.
||Preserve and improve the environment, the landscape
and the rural heritage.
Objective One Partnership Office
Truro TR1 2UD
Tel: 01872 241379
Fax: 01872 241388
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