European money to attract overseas
visitors gives boost to tourism for Cornwall and Devon
Two million pounds will be pumped into attracting overseas
visitors to Cornwall and Devon after a successful bid for
Cornwall Enterprise has been successful in achieving Objective
One investment for the Devon and Cornwall Overseas Marketing
(DACOM) tourism project. Devon County Council has also successfully
bid for Objective Two money. The sum total means a £2million
boost across both counties over three years which will be
used to target potential visitors from across Europe, North
America and the Far East.
Cornwall partners include Cornwall Enterprise, and Cornwall's
six District Councils. Chairman of Cornwall Enterprise, Mr
Brian Higman, said: "Overseas visitors are hugely important
for the region. Not only are they economically significant
because of their high levels of spend but the growth potential
of these markets presents some very exciting prospects for
both Cornwall and Devon."
Over the past nine years, DACOM has successfully targeted
the main Northern European markets of Germany, Holland and
Belgium. This new project will not only build on these key
markets but will also focus on other important markets such
as Scandinavia, North America and the Far East.
The Chairman of DACOM, Nigel Smith, said: "In preparation
for 2004 160,000 copies of the new Cornwall and Devon Holiday
Planner have been printed in four languages, along with a
Caravan, Camping and Holiday Park map and three themed maps
on Arts and Crafts, Gardens and Activities.
"These will be distributed at 11 top consumer holiday
shows in Germany, the Netherlands, Belgium, Denmark, Sweden,
Austria and Norway. They will also be promoted by VisitBritain
at their offices around the world and by the Britain Your
Way E-newsletter targeting Sweden, Finland and Norway."
This new money will also be used to create a new searchable
and bookable website which will offer itinerary and information
searches to help potential visitors plan their stay. The project
will also develop a thematic approach to its marketing with
the focus on attractions such as gardens, arts, crafts and
literature, walking, cycling, watersports and other outdoor
activities, heritage and culture.
DACOM will be working closely with VisitBritain and linking
to their marketing campaigns in Europe. This will include,
in 2004, a gardens theme to celebrate the 250th anniversary
of the Royal Horticultural Society and in 2005 a coastal and
maritime celebration called SeaBritain.
For further information please contact:
Pydar House, Pydar Street, Truro, TR1 1EA
Tel: 01872 322931
Fax: 01872 322919
Objective One Partnership Office
Truro TR1 2UD
Tel: 01872 241379
Fax: 01872 241388
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