Making it Cornish - big build commences new venture for Cornish firm
||there is a high level of enthusiasm and support within the food
and drink sector
||there is a similarly high level of support from artists and craft
||the proposition is unique
||there is very high volume of traffic passing the site that represents
a good potential market
||the purchasing of local foods tends to be a leisure/pleasure activity
which fits well with the craft hall concept
||there is an excellent fit between the types of tourist and day leisure
visitors to Cornwall and the range of activities that will be available
50% of the grant requested is from EAGGF and the remaining
50% is from DEFRA. The balance of the funding will be provided by Kingsley's.
The project offers substantial added value benefits: a
30,000 square feet venue for the promotion of Cornish food, drinks and
crafts will be created. The project has commenced and the capital works
will be completed for December. The project will create 86 FTE jobs in
the first three years, in addition to over £4 million of additional
sales within the food and craft sectors.
Our research indicates that viewed in its entirety, the
Kingsley Village Food and Craft Hall is unique: it has a central Cornish
location; the food hall model is based on shared risk and motivation;
it will provide a large-scale, fully staffed craft outlet dramatically
improving opportunities for small craft producers; the restaurant/coffee
shop area involves the innovative approach of combining Cornish and regional
foods within a self-service, service-station format.
The location of the site is deemed important in further promoting Cornwall
and its products to passing motorists and tourists.
The Directors of the Kingsley Group will be responsible for the management,
implementation and monitoring of the project utilizing established systems
that are already in existence in the Group. The Kingsley Group is experienced
in construction project management and a team of specialist professional
advisers form the project team for the construction phase.
For the post-construction phase, a general manager, reporting to the directors,
will be employed to manage the facility.
Four key market groups have been identified, all of which
will be looking for and obtaining a quality local product:
||leisure day-trip and tourist visitors - incorporating individuals
and group parties such as coach parties
||impulse business and leisure travellers
||going home from work commuters
|| local food shoppers wanting something special and quality products
In terms of the more local day visitors and food shoppers,
a local radio and press campaign will be undertaken at key times, together
with featured promotions and events to create awareness and encourage
people to visit. The approach will be a dual one of paid for advertising
and promotions, supported by PR activity. Roadside and site signage will
be upgraded and a web site created.
All promotional activity will be the responsibility of
the General Manager.
The Kingsley Group is fully committed to assuring that
the issues surrounding equal opportunities and social inclusion are met
with the Food and Craft Halls. An equal opportunities appraisal has been
carried out that identifies the key opportunities for ensuring equality
An environmental appraisal has been carried out as part
of the business plan. This relates to all phases of the project and demonstrated
how the project will contribute to environmental enhancement.
The venue will be incorporating video-conferencing facilities
and the latest in wireless technology to improve its appeal as a meeting
place for professionals and, hence, supporting county efforts to reduce
carbon dioxide emissions. Electronic Point of Sale systems will also be
Telephone: 01726 861111
Fax: 01726 861058
Objective One Communications
Objective One Partnership Office
Truro TR1 2UD
Telephone: 01579 370991
back to top