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14.12.04
Cash double up for North Cornwall as North Cornwall Tourism Recovery bid gets the go ahead

Tourism businesses in North Cornwall, and in particular Boscastle, Tintagel and Crackington Haven are set to benefit from radically increased publicity and marketing in 2005 thanks to a nearly £100,000 investment from Objective One.

The investment has been matched with North Cornwall District Council's existing budgets and will in effect double the amount of promotion North Cornwall will receive in the vital spring holiday promotion months. The money will also enable a series of measures which will keep the District and the businesses within it in front of potential visitors when they are choosing holidays throughout 2005 and into 2006.

North Cornwall has an enviable record in tourism marketing and in producing high quality publications which generate business for the area. In 2003 the North Cornwall Guide generated over 17,000 holidays worth over £20 million pounds to the local economy. Using and enhancing these tried and tested techniques is the basis of the bid with some extra and innovative measures to help the more severely affected areas such as Boscastle, Tintagel and Crackington Haven.

These include:

Doubling the promotion of the new north Cornwall Holiday Guide, visit North Cornwall.
Extra resources for tourism public relations particularly for journalist visits and ongoing press released as the flood affected areas recover.
A revamped website and website marketing linked to Visit Britain's national and international marketing.
Attendance at national travel exhibitions promoting North Cornwall to new visitors and markets.
Training opportunities to raise customer service levels and quality.
Assistance to achieve national quality gradings for accommodation and other sectors.

The investment has been approved in record time after very close co-operation between North Cornwall District Council and Government office of the South West. North Cornwall District Council's Tourism Officer Steve Kessell is jubilant that North Cornwall's problems have been recognised and the extra investment has been awarded: "It's great news for North Cornwall that we will have extra funds to promote the District and the quality graded businesses within it. It is also great news for the businesses in the most severely affected areas such as Boscastle Tintagel and Crackington Haven. Work has already begun to involve the local businesses in these activities and we will make sure that everything we do takes into account their needs. I am particularly pleased that in our discussions so far everything in the bid mirrors the local businesses requirements."

Councillor Neil Burden is Chair of NCDC's Regeneration Committee: "This is a much needed boost for tourism businesses in North Cornwall after the devastating floods. The extra funding will help us to spread the word that North Cornwall is open for business as usual and can offer high quality holidays in our beautiful environment."

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Editor's notes:

 

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Clare Morgan
Media Relations Manager
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439

cmorgan@cornwall.gov.uk

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