Cornish leisurewear chain is the
1000th standard recognition
A family-run chain of leisurewear stores in
Cornwall is celebrating after being named the 1000th business
in the region to be recognised as an Investor in
For Wildlife, which employs a staff of 47 at
its six stores across Cornwall, this is the latest in a long
list of awards and accolades the family run business has picked
up in the last 12 months including winning the prestigious
Orange Best Family Business Award 2004 and its online shopping
being named runner up in the Sage & The Daily Telegraph
Business Awards for Best Website.
Jointly owned and run by brothers David, Neil
and Leigh Chadwick, Wildlife has benefited from ongoing support
and advice from Business Link Devon and Cornwall since 2002.
A year later Wildlife committed to the Investors in People
Standard, seeking to refine its systems of training and communication
in order to manage its rapid growth more effectively. This
has resulted in achieving a range of efficiencies and cost
Rhona Hope Business Link's Workforce Development
Manager comments: "Wildlife is Cornwall and Devon's
1000th business or organisation to achieve the Investors in
People Standard. The Standard was started in 1990 to enhance
an organisation's performance through its people. It has made
a significant impact as it helps focus all staff on the business
or organisations objectives and recognises their contribution
to the workplace."
"We are delighted to have been successfully
assessed against the Investors in People Standard and to be
the 1000th recognition is a great honour,"commented
Director David Chadwick. "The whole process has been
hugely important to us. It has focused our efforts on the
people side of things and the business is more efficiently
managed. Staff share knowledge and skills and have a better
idea of their role in the success of the business. Investors
in People has proved to be a useful working tool for managing
growth and for progressing the business still further."
Founded in Penzance by Don Chadwick in 1981
as General Clothing Stores, the business has evolved and expanded
considerably over the past five years from its original core
business of work-wear and government surplus clothing.
Director Leigh Chadwick ultimately puts Wildlife's
success and recent accolades down to its people: "We
take great pride in everything we do and are obsessed by quality,
we have to be, the Chadwick family name and reputation hangs
above every shop door! Our staffs are critical to this and
we are totally committed to developing a strong team, training
and employee career development. We would like to thank all
our staff for their hard work and support."
Business Link, which receives investment from
Objective One, has provided an extensive range of information,
advice and support. This has included the assistance of a
Business Link Personal Business Adviser Dick Stead and drafting
in the specialist IT know how of Mike Robertson from Business
Link's partner network. As a result Wildlife has achieved
a threefold increase in its sales whilst more than quadrupling
its staff over the past five years.
Dick has helped introduce a programme of management
development and brokered in the necessary skills to help Wildlife
develop its own 'seasalt' brand of organic leisurewear, IT
and common systems for all six stores in areas such as recruitment,
display of goods and customer care.
Dick Stead comments, "Wildlife is one
of the fastest growing retail outlets in the South West and
it has been a pleasure to work with such professional and
committed people. In the last two years I have been able to
identify the right people at the right time to assist in the
growth of the business. Business Link has recently carried
out a successful 3 day strategy workshop with all the management
team that should keep Wildlife's expansion plans on course
for the foreseeable future."
Wildlife now boasts stores in Penzance, Falmouth,
St Ives, Truro, Fowey and Padstow plus its online shop which
bring together major brands from Europe and the United States
to offer leisurewear, footwear and accessories for "people
with active lifestyles".
For further information please contact Carolyn
Daw on 01822 833488.
Business Link Devon and Cornwall has received
Objective One investment in order to provide advice and support
for new and existing businesses throughout Cornwall and the
Isles of Scilly.
For further press information about Business Link and Investors
in People please contact Carolyn Daw, press officer, on 01822
833488. For further information about wildlife, please contact
David Chadwick on 01736 352030.
Investors in People is the national quality Standard awarded
to organisations that have been able to link their organisational
aims with the way in which their people have been developed
and have tangible results to show for it.
Media Relations Manager
Objective One Partnership Office
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439
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