Garden of Eden aims for best of Cornish produce
A business aimed at promoting the very best of Cornwall's
food and drink industry has just been launched.
Garden of Eden has been set up at Treskilling, near Luxulyan,
Cornwall, by Christine Bainbridge and Sally Heard, who were supported
by Objective One investment from both Taste of the West and actnow.
Christine and Sally are aiming to supply specialty hampers
full of delicious Cornish produce via their website – www.gardenofeden.uk.net – which went online at the weekend (October 30). There will also
be brochures available from mid November.
Christine said: "We would have really struggled
without the grants. Accessing them has made all the difference, enabling
us to go for it and give the company the best possible start with high
quality ICT equipment and design and marketing support. We were also
able to commission a good quality photographer, and the results can be
seen on our website.
"Our focus has been on quality for all aspects
of development of the company – we believe that Cornwall produces
some of the best food and drink in the country and we want to raise awareness
of this nationally. Accessing Objective One support has enabled us to
invest in making Garden of Eden hampers a high quality company, offering
a superb range of food and drink, with quality customer care and attention
The business partners were both involved in the initial
stages of Objective One in Cornwall and, about two years ago, came up
with the Garden of Eden idea.
"We kept coming across producers who were looking
to diversify and we could see that there were fantastic products out there,
and that there was an opportunity to promote these nationally," explained Christine.
"We recognised there was a gap in the market
in terms of high quality, Cornish luxury hampers. We now have a relationship
with about 20 producers including Trenance Chocolates, Camel Valley vineyard,
Menallack Cheese, Newlyn Olives, the Pilchard Works and Trelewack Farmhouse
Kitchen, who make the most delicious fruit cakes. They have all been very supportive and very
keen about the project."
As well as selling to individuals, Garden of Eden aims
to supply high quality accommodation providers and to expand sales nationally.
Carleen Kelemen, Director of the Objective One Partnership,
said: "Objective One investment in this type of business serves
to support Cornwall's food and drink producers and to help them
expand. The high standard of produce in Cornwall needs to be encouraged
and marketed as widely as possible."
For further detail contact:
Clare Morgan, media relations manager, Objective One Partnership Office
Tel: 01872 223439
Christine Bainbridge, Garden of Eden
Tel: 01726 852905
Objective One investment accessed by Garden of Eden
||£888 grant towards cost of ICT hardware and software
(total cost £2280)
||Taste of the West (Revenue)
||£600 grant towards Image and Brand (total cost £1200
||Taste of the West (Revenue)
||£860 grant for brochure design (total costs £2150
||Taste of the West (Capital)
||£580 grant for purchase of refrigerator (total cost
£1523 + VAT)
Cornwall Taste of the West is a £3 million Objective One gateway project, funded by
the European Agricultural Guidance and Guarantee Fund (EAGGF), the
Department for Environment, Food and Rural Affairs (Defra) and private
matched funding. It is part of the Taste of the West regional food
group. Cornwall Taste of the West's four year project includes
a trade development programme and a marketing grants scheme, available
to small and medium sized food businesses that produce, sell or
process foods in Cornwall and the Isles of Scilly.
The actnow programme is a demand led initiative to encourage businesses in Cornwall to
gain the support they need to move into the new broadband economy.
Broadband operates at much higher speeds than a
standard internet connection with consumer products typically 10
times faster and business products up to 40 times faster. Products
can be ordered from a range of service providers.
Project partners are Cornwall Enterprise, BT, Cornwall
County Council, South West of England Regional Development Agency,
Business Link, Cornwall College, Defra,
the Cornwall Broadband Partnership and Objective One.
Media Relations Manager
Objective One Partnership Office
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439
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