Surf wear for web surfers
A traditional retail outlet is expanding online with help
from Objective One investment. Big Wednesday, a successful
Falmouth-based surf wear business, will soon have its own
online shop after employing a graduate through the Unlocking
Cornish Potential (UCP) scheme. Owner John Brook said he expects
trade to increase rapidly once the website is launched. "Big
Wednesday has been trading successfully since 1992 and I wanted
to take it to the next level, with our own website for an
online shop. I talked to Allyson Glover from UCP and when
we advertised for a commercial business manager we got a phenomenal
UCP, which has received investment from the Objective One
European Social Fund (ESF), was set up as part of the Combined
Universities in Cornwall (CUC) initiative to give graduates
a challenging, rewarding start to their careers and to bring
new expertise into local companies who may not have had the
resources to pursue their plans for growth. The project is
managed by Cornwall College.
University of Plymouth business IT graduate Daniel Hinchliffe
was about to go travelling in Europe when he read the advertisement.
Mr Hinchliffe, 24, said: "I literally left for three
months' travelling one hour after the interview. I realised
this was the job for me so I kept in touch throughout my travels
and started at Big Wednesday in November 2004. I love the
job. Most of my friends from university went to work in London
and wondered what I was doing but now they all seem jealous."
Under the UCP scheme, Mr Hinchliffe was supported by mentor
Toby Parkins, who runs St Agnes-based uknetweb, a company
that specialises in internet developments. Mr Parkins said: "One step for Big Wednesday would have been to open another
high street outlet but John decided to go even further and
open an online outlet. Now he will be retailing all over the
world which ties in really well with the Objective One aim
to bring more money into Cornwall."
The Big Wednesday website, which has been helped by actnow,
another scheme which has received Objective One investment
and is rolling out high speed broadband coverage across the
region, will be launched before the summer. As in the Falmouth
Church Street shop, stock will include surf wear, surfboards,
bodyboards, wetsuits, shoes and sandals, bags, watches, sunglasses
and surfing accessories.
Carleen Kelemen, Director of the Objective One Partnership,
said: "Objective One is working in many different
ways to create new opportunities for successful businesses
in Cornwall and the Isles of Scilly. Big Wednesday is a perfect
example of this with Objective One investment helping to both
provide a graduate's skills and the high speed IT infrastructure
for the website."
"Dan has been brilliant," said Mr Brook. "We now realise we are going to be so busy with online
business that we are looking to employ a second graduate through
the UCP scheme."
Allyson Glover, UCP project manager, said: "This
is a classic win, win situation; Dan has found the perfect
opportunity to put his degree into practise and be part of
an exciting new business. John has gained the expertise he
needs to take his business online and a valuable member
For further information contact the Objective One Communications
Team on 01872 223439 or email: firstname.lastname@example.org.
The Objective One Programme for Cornwall and the Isles
of Scilly has invested in the Unlocking Cornish Potential
scheme through the European Social Fund (ESF). The Objective
One Programme has also invested in the actnow project through
the European Regional Development Fund (ERDF).
Unlocking Cornish Potential (UCP): UCP programmes place graduates with small and medium sized
businesses in Cornwall and can last between six and 15 months.
Investment in UCP through Objective One means that participating
businesses receive 30% of the cost of taking on their graduate
for the duration of the project. Graduates and their employers
also receive support from an independent mentor, 70% of previous
UCP graduates have been offered a permanent position with
their host company at the end of the project. UCP was the
first project launched by the Combined Universities in Cornwall
(CUC) initiative to offer direct business support. It is managed
by Cornwall College.
actnow: Is a £20
million project of which £6,920,818 came from the Objective
One ERDF. Broadband operates at much higher speeds than a
standard internet connection with consumer products typically
10 times faster and business products up to 40 times faster.
Products can be ordered from a range of service providers.
Project partners include Cornwall Enterprise, BT, Cornwall
County Council, South West England Regional Development Agency, Business Link, Cornwall College and
Media Relations Manager
Objective One Partnership Office
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439
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