Rodda's Builds on Over One Hundred
Years of Success
Nicolas Rodda, Sales Director (left)
and Andrew Rodda, Project Director
For one local firm it's a case of the cat that got the cream
- again! The UK's leading clotted cream producer Rodda's has
just begun on a major investment and expansion project thanks
to Objective One. The multi million pound expansion to Rodda's
Creamery will more than double production capacity and create
10 more jobs.
Known as Project Cream Tea, the expansion is the largest
investment programme in the company's long history and has
the potential to dramatically increase the demand for milk
from Cornwall's farmers.
The Rodda's name is known worldwide and the family has been
making delicious clotted cream on the same site at Scorrier
since 1890. It has been enjoyed by the Royal family as well
as at top sporting events such as Ascot, Henley and currently
is being enjoyed with Wimbledon's famous strawberries.
Rodda's Cornish Clotted Cream renowned world-wide for its
characteristic golden crust and cool silky taste was once
described by former Prime Minister, Lord Gladstone, as "the
food of the gods" and the Royal Mail ensured Queen Elizabeth
the Queen Mother received a weekly supply of the perfect ingredient
The company also produces a range of other products, including
butter, liquid cream, crème fraiche and skimmed milk,
and now wants to diversify further into other dairy products
by building on the famous Rodda brand.
Director Nicholas Rodda, great great grandson of the founder,
said: "This is a major expansion for Rodda's and will
allow us to increase capacity, develop new products and explore
new markets. The new facility will bring additional stability
to the company whilst producing new jobs for the community.
The increased capacity will give us an unparalleled opportunity
to promote our locally produced products, not only to the
rest of the UK but also internationally.
"A lot of thought and research has gone into expanding
the company while ensuring that it remains true to its Cornish
roots. We see this as a chance to give something back to the
community, supporting local farmers securing the jobs of around
60 employees and the new development expect to create a further
10 full time equivalent jobs."
In the 1920's Nicholas's grandfather Willie, at the age of
18, was sent to London with the message 'I have got a piece
of Cornwall here and want to share it with you, would you
like to try some?' This unusual selling technique won him
contracts with places like Harrods and Fortnum and Masons
providing the first wave of expansion outside Cornwall.
Rodda's only use Cornish milk collected from local farms
milking about 4000 cows. The potential increase in production
capacity could lead to the milk from a further 3000 cows being
required for Cornish cream production, which would be an enormous
boost to Cornwall's dairy sector.
Investment for the development includes just under £1.4
million from the Objective One European Agricultural Guidance
and Guarantee Fund (EAGGF), and a matching amount from the
Department for Environment, Food and Rural Affairs (Defra).
Carleen Kelemen, Director of the Objective One Partnership,
said: "Roddas is a successful and well known family
business that has traded over generations. Adding value to
primary agricultural produce within Cornwall is a key part
of the agricultural strategy for Cornwall and the Isles of
Scilly. This investment will help the company to expand dramatically
by adding value to current products and maximising the business
success of a distinctive Cornish product."
Roger Metcalf, dairy sector co-coordinator with the Cornwall
Agricultural Council Development Team, worked with Rodda's
on securing Objective One investment for the expansion. He
said: "Rodda's is a household name with a superb high
quality product. By increasing capacity and diversifying further
the company will not only help underpin Cornwall's dairy sector
and the local agricultural economy, but will also promote
Cornish distinctiveness to a much wider audience at home and
Work on the expansion, which will include a new warehouse,
product research area, plant and equipment and a new access
road is expected to be completed by the end of next year.
The state-of-the-art, environmentally friendly facility is
being built by Westcountry-based Midas Construction and will
exceed the very latest hygiene and health standards expected
by all of Rodda's customers, whether it is a cream tea shop,
supermarket or international airline.
With the help of Cornwall County Council, Rodda's led the
campaign to protect the distinctiveness of Cornish Clotted
Cream and in 1999 it was recognised by the European Union
with Protected Designation of Origin Status. This means Cornish
Clotted Cream can now only be made in Cornwall using Cornish
Building on their success to date, the whole investment programme
will be completed in three years time and will bring improved
efficiency, opportunities for growth and together with the
introduction of a range of innovative new dairy products,
will make Rodda's the most recognised national and international
brand of Cornish clotted cream.
For further information please contact the Objective One
Tel: 01872 223439
Mob: 07973 813647
Tel: 01209 823307
Objective One funding was set up to help reduce differences
in social and economic conditions within the European Union.
A PDO (Protected Designation of Origin) covers the term used
to describe foodstuffs which are produced, processed and prepared
in a given geographical area using recognised know-how. They
are awarded by the European Union.
Media Relations Manager
Objective One Partnership Office
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439
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