International Surfwear Company Rewards University College Falmouth Students
One of the most successful international surfwear companies visited University College Falmouth's award-winning design centre last week to reward BA (Hons) Textile Design students who had participated in a competition to produce a collection of printed textile designs.
Mambo International Surfwear's brief to the students was to produce a collection that demonstrated an understanding of commercial design issues, such as designing for a target market and a particular product brand and season. The brief also encouraged them to explore innovative ways of creating imagery and patterns on cloth that reflected the company's brand, which combines surfing, art, politics, music and humour.
The first prize of £250 was awarded to Beshlie Ritchie for her innovative designs inspired by a trip to North America for which she redesigned Indian symbols and icons using drawing, painting and computer aided design. Two runners-up prizes of Mambo merchandise worth £100 and £50 went to Elizabeth Hammond and Rupert Newman respectively, to Elizabeth for her designs based on her experiences of Australia and to Rupert for his striking cow banner.
Senior lecturer Simon Clarke, who organised the competition said: "I congratulate all the students who participated for producing work of quality and imagination. Beshlie's designs will now be shown to Mambo's production team in Australia, who will assess their potential for production. This kind of live brief provides our students with an excellent foundation for their future careers and we are very grateful to Mambo for offering our students this invaluable opportunity."
Mambo International Surfwear's Marketing Manager, Clair Stokes commented: "We were delighted with the work that was produced in response to our brief and enjoyed seeing the refreshing ideas that these designers of the future have produced. We had an impressive range of concepts to choose from, all of which strongly conveyed the Mambo brand and demonstrated the versatility that we need in order to produce collections that appeal to both genders. The fact that University College Falmouth Textile Design students have such impressive resources to work with puts them ahead of the pack and we look forward to working with the College again in the future."
The work of this year's graduates from BA (Hons) Textile Design is currently on show at the New Designers exhibition in London. For further information about BA(Hons) Textile Design, please contact admissions on 01326 211077.
For further information, please contact Jilly Easterby, Public Relations Officer, University College Falmouth on 01326 211077 or email: firstname.lastname@example.org.
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