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21.07.05
Hidden Art Cornwall Debuts At 100% Design 2005

Green and Blue's bird ballHidden Art Cornwall will be making its debut at 100% Design in 2005, with two Cornish designer-makers exhibiting as part of the Hidden Art showcase. This is the first showcasing event for Hidden Art Cornwall, a newly launched franchise of the successful London based support organisation, Hidden Art.

The selected Hidden Art Cornwall designer-makers are Green and Blue, a product design company based in Perranporth who will show their minimalist Birdball, an alternative nesting space for small garden birds and Ismini Samanidou, an interior textiles designer who works in Falmouth who will show her highly textured fabric Ismini, made on a computerised loom.

Showcasing with Hidden Art Cornwall will give designer-makers a valuable chance to access the London and international markets at 100% Design and gain a wider audience for their work. Gavin Christman of Green and Blue said: "Exhibiting Birdball at 100% Design is a fantastic opportunity for Green and Blue and will hopefully set a standard for our future products."

Dieneke Ferguson, Chief Executive of Hidden Art said: "We are extremely pleased that Hidden Art Cornwall will make its debut at 100% Design with a representative sample of design from Cornwall, which reflects the wealth of talented designer-makers that are based in the area. Hidden Art was one of the exhibitors at the first 100% Design and we can't think of a better place to launch Hidden Art Cornwall than 100% Design."

Hidden Art is a respected and established platform at 100% Design, launching some of the brightest new stars in the business to the international market over the past six years. Visit stand C30, 100% Design, Earls Court, 22-25 September 2005.

For further information please contact Hidden Art Cornwall on 01326 253696 or email: info@hiddenartcornwall.co.uk.

The Objective One Programme for Cornwall the Isles of Scilly has invested in the CUC through the European Regional Development Fund (ERDF).

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Editor's notes:

Hidden Art Cornwall
Hidden Art Cornwall is a not-for-profit membership organisation that supports and promotes designer-makers, while offering companies and members of the public access to original design. Our aim is to improve access to information, enable the exchange of ideas and expertise and offer a platform for designer-makers to exhibit and sell work, products and designs to key markets and the public. We aim to strengthen the profile of
designer-makers across the county by providing an umbrella identity that helps designer-makers feel less isolated, and creates a wider national awareness of the quality of work being made in Cornwall. Our initiatives aim to increase links with London markets, create new opportunities for designer-makers and help them to run professional and successful businesses.

100% Design
100% Design has developed its impressive worldwide reputation by promoting great design for more than 10 years. It is the largest showcase for contemporary interior products, particularly furniture, lighting, glass, textiles, fittings and interior accessories. 100% Design will once again provide the best forum for changing the way people experience the world around them through great design. It takes place at Earls Court from 22 – 25 September 2005. 100% Design is a trade show but the public can visit on Sunday 25th September only. Tickets can be purchased in advance for the discounted price of £12, or on the door, at £15. Trade visitors can register for free entry before 16th September.

Further Details On Participating Designers
Ismini Samanidou is a textile designer, designing and making 'one off' wall hangings as well as fabrics to be manufactured and applied within an interior. Ismini takes photographs of details, of the insignificant minutiae around us, which she then uses directly by weaving on computerised looms, experimenting with texture, material and process. Ismini will be showing her fabric 'Ismini' at 100%DESIGN, which is manufactured in England and distributed by George Spencer Designs.

Contact Ismini Samanidou, Tel: 07958 723196, email: poliminou@yahoo.com

Green and Blue
Green and Blue are product design duo, Kate Knapp and Gavin Christman. They met whilst working at Dyson and established Green and Blue in 2004. They have recently launched their first product Birdball as an alternative nesting space for garden birds. Birdball is spherical in shape, reflecting that of bird's nests. Slip-cast in terracotta or semi-porcelain, Birdball can be hung or wall mounted. Its functional form challenges expectations and complements the environment, providing an original aesthetic for any garden.

Contact Green and Blue, tel: 0845 1235818, website: www.birdball.com

Hidden Art
Mazorca Projects, trading as Hidden Art, supports and promotes design talent based throughout London and beyond. Mazorca Projects is a not-for-profit organisation which has been creating opportunities for designer-makers for a decade: improving access to information, enabling the exchange of ideas and expertise, and offering a platform for designers to exhibit and sell design to key markets.

Hidden Art began in 1994 as a small open studios event to promote quality work by 43 Hackney-based designer-makers. A decade on, it has developed into a unique network, supporting over 1,800 designer-makers and building links between the creative and manufacturing industries and their clients.

Over the past ten years the benefits to designer-makers in East London from Hidden Art have been quite dramatic. This has been recognised by many of the partners and funders of Mazorca Projects Ltd who have witnessed the sustainable growth of the design sector in East London. It is because of this growth that the Department for Trade and Industry has awarded funding to help replicate the Hidden Art success story.

About University College Falmouth
University College Falmouth is internationally known for its undergraduate and postgraduate courses in art, design and media. In March 2004, its standing and quality were recognised when the Privy Council granted the College the power to award its own taught degrees.

In 2003 the College opened the Design Centre, part of a £130M development funded under the Combined Universities in Cornwall initiative. The Design Centre provides stunning new facilities for courses in Contemporary Crafts, 3D and Spatial Design, Textile Design and Garden Design; and it houses the new Research Cluster in 3D Digital Production.

Cornwall has more designer-makers per head of population than anywhere in the country outside London. The expertise and equipment in the Design Centre – including computer-driven rapid prototyping equipment – are made available to regional businesses. Students are also encouraged to take work placements in local firms.

University College Falmouth is a founding partner in the Combined Universities in Cornwall initiative, which is funded mainly by the European Union (Objective One), the South West Regional Development Agency, and the Higher Education Funding Council for England, with support from Cornwall County Council.

For further information about University College Falmouth, contact Jilly Easterby, Public Relations Officer by telephone: 01326 213792, by email: jilly.easterby@falmouth.ac.uk, or visit www.falmouth.ac.uk

Hidden Art Cornwall is a project part financed by the European Union

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Clare Morgan
Media Relations Manager
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439

cmorgan@cornwall.gov.uk

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