New 'Foodfinder' to help Cornish
businesses find Cornish food
A new kind of directory has been created to help make it
quicker, easier and more commercially viable for Cornish businesses
to use local produce and food suppliers.
With a specially designed interactive website www.cornwallfoodfinder.co.uk
- supporting the printed version, Cornwall foodfinder is the
first trade directory of its kind in the region, if not nationwide.
It's due to be launched at The Eden Project on Wednesday,
29 January, when both the printed and electronic versions
will be unveiled.
Cornwall foodfinder has been developed in partnership by
the Objective One funded Cornwall Taste of the West and Cornwall
Enterprise in response to the growing number of enquiries
from hotels, pubs and restaurants wanting to source more Cornish
produce but having problems finding suppliers.
"The quality and distinctiveness of genuine Cornish
food is becoming a major draw for tourists to Cornwall,"
says Carol Trewin of Cornwall Taste of the West. "Local
businesses are really tuning in to the direct and indirect
benefits of using local products, but sourcing them needs
to be made quick and easy if it's to be commercially
viable. We've addressed this issue head on with the development
of Cornwall foodfinder, which we hope will become an essential
buying tool for Cornish businesses and a marketing tool for
our producers and processors."
Cornwall foodfinder already contains almost 200 entries in
12 food and drink categories, including bakery and pasties;
fruit and vegetables; beverages; caterers and hampers; confectionery;
meat and poultry; dairy and eggs; organic; distributors, wholesalers
and agents; preserves, sauces and snacks; fish and retailers.
There is also a section for local support services, including
equipment, packaging, training and promotions. As well as
contact information, listings in Cornwall foodfinder include
details of business hours, deliveries, main supply markets
and minimum/maximum orders. Food listings in the directory
are free of charge this year (see notes to editors).
10,000 hard copies of the directory have been produced for
distribution direct to businesses and via trade events. While
the printed version is set to be revised on an annual basis,
the website at www.cornwallfoodfinder.co.uk will be continually
updated with new entries and listings throughout the year.
Its interactive features include a quick search facility,
the promotion of special and seasonal offers, plus tailored
e-mail updates for users.
"By producing the directory in more than one format
we're aiming to cater to everyone's needs,"
says Nick Blandford of Cornwall Enterprise. "Many buyers
do everything electronically these days, but there are still
a lot of small and medium sized businesses that prefer to
have a hard copy by the phone for ease of reference. The most
important thing is for businesses and producers to use the
foodfinder facility and spread the word, as the more it's
used the greater the economic benefit all round."
Opportunities for buyers to meet
directly with some of the suppliers listed in Cornwall foodfinder:
Cornwall Wine and Fine
25 - 26 February at St Mellion Golf
and Country Club
This is an invitation only event, to obtain an invitation
contact Sue Sargent at Cornwall Taste of the West on 01579
4-6 March at the Royal Cornwall Showground, Wadebridge
For more press information or a media copy
of Cornwall foodfinder please contact Veronica Newport at
'npr' on 01363 866927 or email email@example.com.
to funding from Cornwall County Council and Objective One,
a standard listing in the new Cornwall foodfinder is completely
free of charge for all food and drink producers and processors
in Cornwall and the Isles of Scilly. The only pre-requisite
is the ability to supply trade buyers in terms of quality,
reliability and consistency as well as quantity. Support services listings cost from £20.00 for a standard entry.
wishing to be listed need to show that a substantial percentage
of their range is sourced from within the county.
entries in the Cornwall foodfinder directory will be at the
discretion of Cornwall Taste of the West and Cornwall Enterprise.
Taste of the West is a £3 million Objective One umbrella
project, funded by the European Agricultural Guidance and Guarantee Fund (EAGGF), the Department for Food, Environment
and Rural Affairs (Defra) and private matched funding. It
is part of the Taste of the West speciality food group. Cornwall
Taste of the West's four year project includes a trade
development programme, a marketing grant scheme and a capital
grants scheme, available to small and medium sized food businesses
that produce, sell or process speciality foods in Cornwall
and the Isles of Scilly. For more information contact Carol
Trewin on 01579 349363, mobile 07812 561157, or Grace Lobb
mobile 07813 930013 or visit www.cornwalltasteofthewest.co.uk.
of the West is the regional speciality food group for the
six counties of the South West, offering business development
and trade support to food & drink producers. It is supported
by Food From Britain, the National Farmers' Union and
Enterprise aims to create prosperity in Cornwall and provides
a range of services for businesses in Cornwall.
For more information
contact Nick Blandford on 01872 322846 or visit www.cornwallenterprise.co.uk.
Objective One Partnership Office
Truro TR1 2UD
Tel: 01872 241379
Fax: 01872 241388
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