Media Releases  
The Objective One Partnership for Cornwall & the Isles of Scilly
What was Objective One?
Media Releases
Funded projects
Objective One partners
Search facility
You are here: Project News / Media releases / July-September 2005 / 11.08.05
Contact us
Site accessibility
Site map

back to media releases menu


Surf Website Launched

Left to right: e-marketing manager Mike Reed, e-commerce manager Dan Hinchliffe and sales manager Rachael Herman outside the original Big Wednesday shop in Falmouth's Church StreetLeft to right: e-marketing manager Mike Reed, e-commerce manager Dan Hinchliffe and sales manager Rachael Herman outside the original Big Wednesday shop in Falmouth's Church Street

A long established Falmouth surf shop has launched a new website business and already looks set to beat its ambitious sales targets. Big Wednesday Surf went live online at on July 12 and the company has already received more than 400 orders via the site.

To help in the business expansion John Brook, owner of Big Wednesday Surf, has employed two graduates under Unlocking Cornish Potential, a scheme that has received Objective One investment. Under UCP graduates are placed with businesses and mentors are nominated to help out with advice and support. The Big Wednesday Surf Company's original aim was to increase turnover by £100,000 a year via the website. However since the site went live sales have already reached more than £15,000.

The site itself sells a broad range of clothing from both the high street shop and also items specific to the website, all the major surf brands such as Quiksilver, Animal, O'Neill, Mambo, Vans, Etnies, Hurley and Roxy, plus footwear and all accessories.

Rachael, Dan and Mike posing on an exhibit at the National Maritime Museum CornwallRachael, Dan and Mike posing on an exhibit at the National Maritime Museum Cornwall

Mr Brook said: "We have become so busy that recently there have been two new appointments to work with the two existing graduates. On this basis the online venture it seems can only continue to expand and become an ever increasing success."

Daniel Hinchliffe, the graduate who project managed the set up of the site and is now heading it said: "There is no doubt that without the investment given to the project via Unlocking Cornish Potential, an Objective One graduate scheme, the project would not be the early success it is proving to be and the opportunity to be involved in a project such as this would have been unlikely. In an evermore competitive and growing market, things are moving in the right direction for Big Wednesday"

Meanwhile the second UCP graduate, Mike Reed, has been taken on as e-marketing manager and his responsibilities include expanding sales on the popular online auction site E Bay. "I left Cornwall to go to university. When I graduated in e-commerce I thought I would have to take a job in London but this job came up which gave me the opportunity to remain in the southwest," he said. His mentor, Stafford Sumner of Jarrang, is an e-mail marketing specialist based on the Lizard. This will be his third mentoring for a UCP graduate. "There are many businesses that can benefit from UCP," he said. "There are many businesses that can benefit from UCP, It is a realistic and affordable opportunity for Cornish organisations to employ enthusiastic graduates looking for the challenge of being involved with business development projects where they can add value by sharing their skills and knowledge."

Allyson Glover, UCP manager, said: "It's fantastic to see Big Wednesday go on-line; Dan and Mike have made such a big impact on this business. The brand is already national and world wide. This is such a good example of how the UCP programme helps businesses to turn their development ideas and plans into reality and creates great opportunities for graduates."

For further information please contact Clare Morgan of the Objective One Partnership Office on 01872 223439 or 07973 813647 or email:

The Objective One Programme for Cornwall and the Isles of Scilly has invested in Unlocking Cornish Potential through the European Social Fund (ESF).


Editor's notes:

Unlocking Cornish Potential (UCP)
UCP programmes place graduates with small and medium sized businesses in Cornwall and can last between six and 15 months. Investment in UCP through Objective One means that participating businesses receive 30% of the cost of taking on their graduate for the duration of the project. Graduates and their employers also receive support from an independent mentor, 70% of previous UCP graduates have been offered a permanent position with their host company at the end of the project. UCP was the first project launched by the Combined Universities in Cornwall (CUC) initiative to offer direct business support. It is managed by Cornwall College.


Clare Morgan
Media Relations Manager
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439

back to topback to top