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22.08.05
Seafood Cornwall To Focus On Megrim At Fish Festival

Seafood Cornwall will be stepping-up its campaign to promote local fish at next week's Newlyn fish festival (29/8/05) by providing the chance to take a free taste-test of Megrim (sole), cooked by local chefs. Seafood Cornwall has chosen to focus on Megrim as it believes that although many local people will have heard of Megrim, many visitors to the region will be unaware that Megrim tastes really good and is available in abundance.

"We firmly believe that Megrim is one of our best kept secrets and our expert chefs will be cooking it very simply to show people how quick and easy it is to cook," said Seafood Cornwall project director, Nathan de Rozarieux.

Chefs for the day will include Steve Ward of Ye Olde Dolphin in Newquay, Stephen Turner of the Smugglers Restaurant in Newlyn and ex-skipper Harvey Reynolds of the Trewellard Arms, Pendeen. With annual landings in excess of 1000 tonnes, worth approx £3.3m in 2004, Megrim is particularly important to Newlyn which remains the UK's premier port for Megrim, having a reputation throughout the continent for top quality Megrim. However, only approximately 10% of the Megrim landed in Newlyn remains in the UK. Seafood Cornwall is working with local fishermen and merchants to help increase this figure.

"We know that supermarket buyers and restaurateurs are always looking for new product lines so we hope that by whetting people's appetite they will go back home and ask for Megrim at their local fish shop, supermarket, restaurant or even buy online," said Mr de Rozarieux.

As well as providing tastings the Seafood Cornwall stand will celebrate the quality, abundance and diversity of fish through new display boards and DVD. "We know that the fish-eating public are now increasingly interested in where their fish is coming from and so our 'Net-to-plate' DVD has been produced to provide that information and to assure people that our fish is fresh and natural," said Mr de Rozarieux.

The Objective One Programme for Cornwall and the Isles of Scilly has invested in Seafood Cornwall through the Financial Instrument for Fisheries Guidance (FIFG) Fund.

For further information please contact Nathan de Rozarieux of Seafood Cornwall on 01736 874304 or email: Nathan@seafoodcornwall.org.uk.

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Editor's notes:

Seafood Cornwall is an organisation that brings together key players from the Cornish fishing industry with the aim of changing consumer eating habits through raising awareness of lesser known varieties of fish such as megrim, sardines and Spider Crab that are available in abundance off the Cornish coast.

Seafood Cornwall works with retailers and restaurants to promote the quality, abundance and diversity of Seafood landed in Cornwall.

Seafood Cornwall has launched a quality award schemes for fishing vessels and fish processors to recognise high standards of fish quality being landed.

For more information contact:-
Nathan de Rozarieux, Project Director
Seafood Cornwall
78b The Strand
Newlyn
Cornwall
Tel: 01736 874304
Mob: 07870 154910
email: Nathan@seafoodcornwall.org.uk
www.seafoodcornwall.org.uk

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Clare Morgan
Media Relations Manager
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439

cmorgan@cornwall.gov.uk

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