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29.08.05
Big Moves For Cam: Cam Takes On New Project And Moves To Redruth

CAM, the creators of the Kurt Jackson installation at Paddington and publishers of SEENCORNWALL, have been successful in their Objective One bid to expand their arts marketing programme to include culture as a whole. The new £1.9m project, called Cornwall Cultural Marketing, partners heritage organisations, film companies, galleries and theatre companies among others. Heritage organisations are a particularly important addition because of Cornwall's bid to gain World Heritage Site Status for its mining landscape in 2006. Partners include Geevor Tin Mine, World Heritage Site Status bid, Kneehigh Theatre and the Eden Project.

Over the next 18 months the project plans to create innovative campaigns on behalf of the cultural sector. Director Miranda Bird said "Cornwall's richness of culture is virtually unknown in the wider UK. It really is a case of 'great product, shame about the profile!' We have very ambitious plans about how marketing the cultural sector can be used to create benefits for the whole of Cornwall. We are confident, following the success of the Cornwall Arts Marketing project over the last 3 years, that Cornwall Cultural Marketing will deliver an additional £3.4m to Cornwall's economy, among a range of other long term benefits."

This new project comes at an extremely exciting time for CAM having recently relocated to the Old Grammar School in Redruth along with a number of other arts organisations. Working in conjunction with CPR Regeneration, the vision is that the derelict school will be redeveloped to create a Centre of Excellence for the arts in Cornwall.

CAM 2 successes and campaigns:

Trebled the nationwide reputation of Cornwall's arts sector
Delivered 53% sales growth over 3 years
Generated £5.2 million extra sales for partners
For every £1 spent, generated £1.83 for the wider economy
Living on the Edge supplements in the Guardian
Seen Outdoors and Seen Diary
Art Installation at Paddington Station – seen by 500,000 people per week for 8 months
Website with over 1500 users a month
Up-to-date database with over 5000 names available for partner and SME promotions

CCM Aims:

Increase sales / visitor numbers / usage amongst project partners and in the wider sector
Contribute to the improved image of Cornwall
Create External markets for Cornish Cultural product
Stimulate cultural tourism

The Objective One Programme for Cornwall and the Isles of Scilly has invested in Cornwall Arts Marketing through the European Regional Development Fund (ERDF).

For further information please contact Miranda Bird of Cornwall Arts Marketing on 01209 215583 or email: Miranda@artscornwall.com.

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Editor's notes:

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Clare Morgan
Media Relations Manager
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439

cmorgan@cornwall.gov.uk

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