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27.09.05
Successful Hotel Scheme Expansion

A scheme to help hoteliers in Newquay has been so successful that it is now being rolled out across the whole of Cornwall. honey2cornwall is to follow HONEY, a scheme that supported Newquay's hoteliers with wide-ranging advice and investment.

Ruth Vincent, honey2cornwall Programme Director said: "HONEY has had a huge impact on the businesses in Newquay, with joint private and public investment in the town in excess of £2,500,000 by the end of the programme. We're delighted that hoteliers throughout Cornwall can now benefit from a similar programme and are really excited about the opportunities that honey2cornwall will bring to the Cornish serviced accommodation sector."

Both HONEY and honey2cornwall have received Objective One European Regional Development Fund (ERDF) investment. Carleen Kelemen, Director of the Objective One Partnership, said: "HONEY was a great, business-led project that brought a significant increase in trade to the Newquay area. I am pleased that hoteliers around the rest of Cornwall and the Isles of Scillies now have a chance to benefit from the same."

honey2cornwall is based around quality and the National Assured Quality Standards (NQAS) together with five core disciplines:

Guest Service – adding value for the guest.
Marketing Approach – incorporating all aspects of marketing.
Pricing Strategy – costs and pricing for every element of the business.
Support Systems – addressing IT, HR and legislative matters.
Physical Environment – grant aided enhancements and equipment purchases.

honey2cornwall has been designed to operate as an exclusive club where establishments benefit from business support through which they can then access gateway funding. On joining the club and paying a membership fee, every business is allocated their own business mentor, who will undertake an initial business analysis, designed to help to identify priorities for each establishment. Every member will also have access to a team of specialists who are all practitioners within their respective industry and range from structural engineers, architects, computer experts to marketers and interior designers.

Expert information will also be provided to honey2cornwall members via workshops. Each workshop is created around a specific brief and designed to be very different from the standard 'talk and chalk' style. The workshop environment also encourages members to network.

Every honey2cornwall member will be eligible to apply for up to £30,000, which can be used towards enhancing their businesses to help them meet their quality goals. A Gateway Fund Manager is available to guide members through their applications. honey2cornwall has a total project investment in excess of £6million, including more than £2.3 million from the Objective One ERDF. This will equate to thousands of pounds worth of professional assistance per business.

Will Ashworth, Managing Director of the Watergate Bay Hotel, received business support under the first phase of HONEY. He also used investment from Objective One to have a brand new, high spec kitchen installed. He said: "HONEY has been a catalyst in allowing faster development than we could otherwise have achieved and to a greater quality. The result is that we have seen strong growth throughout our business in 2005."
A series of road shows is due to take place around Cornwall from the end of September to explain to hoteliers how they can benefit from the scheme. Anyone interested in finding out more should book a place at one of these honey2cornwall road show events.

These are:

Wednesday 28th Sept 6.30 for 7.00pm, Lostwithiel Golf & Country Club, Lower Polscoe, Lostwithiel
Monday 3rd Oct 2.00 for 2.30pm, Penventon Hotel, Redruth
Wednesday 5th Oct 2.00 for 2.30pm, Metropole Hotel, Station Road, Padstow
Tuesday 11th Oct 3.30 for 4.00pm, Chy an Albany Hotel, Albany Terrace, St Ives

honey2cornwall has a limited number of membership places available which will be allocated on a first come first served basis. To reserve a place contact: Stella Hooper: honey2cornwall customer liaison, Newquay for Excellence Training Limited. 01637 871067. Email: stella@nfet.co.uk.

For further information please contact Clare Morgan of the Objective One Communications Team on 01872 223439 or 07973 813647 or email: cmorgan@cornwall.gov.uk.

The Objective One Programme for Cornwall and the Isles of Scilly has invested in honey2cornwall through the European Regional Development Fund (ERDF).

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Editor's notes:

The honey2cornwall initiative is administered by Newquay for Excellence Training Limited and Restormel Borough Council.

On average, grant applications are considered (and approved) within about four weeks from receipt of application and funds are normally paid within two weeks of receipt of documentation to confirm the project completion.

The original HONEY (Hotels of Newquay Enhance Yourself) began in 2002.

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Clare Morgan
Media Relations Manager
Objective One Partnership Office
Castle House
Pydar Street
Truro TR1 2UD
Mobile: 07973 813647
Telephone: 01872 223439

cmorgan@cornwall.gov.uk