Newquay hoteliers set to benefit
from £3.7 million honey pot
Newquay, Cornwall's premier resort, is to invest £3.7
million improving the standard of its hotel accommodation
to cater for increasingly discerning visitors lured by stunning
beaches, world-class attractions and top-class restaurants.
The resort, traditionally known as one of Britain's
ultimate bucket and spade destinations, is smartening up its
act to take advantage of what has been called the Cornish
Newquay's proximity to the world-famous Eden Project,
together with the daily Ryanair service from Stansted to Newquay
Airport and Cornwall's growing reputation for fine food
Rick Stein is intending to open a restaurant in Newquay
- have put the resort within striking distance of an increasingly
demanding clientele that expects superior service and quality.
From Friday February 14 hoteliers in the resort can apply
to join Honey Hotels of Newquay Enhance Yourself
giving them access to a raft of business advice and practical
support, plus grants of up to £30,000 to improve the
fabric of their hotels.
The scheme is the brainchild of private company Newquay for
Excellence Training and Restormel Borough Council, and is
being backed by £1.3 million of European funding from
the Cornwall and Isles of Scilly Objective One Programme.
Honey members will be offered one-to-one mentoring to improve
all aspects of their business and the customer experience,
from booking right through to departure, and over a three
year period will work towards achieving or improving a National
Quality Assurance Standard (NQAS).
The scheme is being closely monitored by the Department for
Culture, Media and Sport as a model for improving standards
of hotel accommodation and service, contributing to the regeneration
of seaside towns.
Ruth Vincent, director of Newquay for Excellence Training,
said: "Newquay is one of the UK's leading resorts
and Cornwall's most important, which is why this package
is aimed at Newquay hoteliers.
"We have 40% of Cornwall's serviced bed accommodation,
and 27% of staying visitors to Cornwall choose to stay here,
but the market is changing. People are coming as much for
the culture and the food as they are the beaches, and we have
to move with them.
"With support from Objective One, Honey is creating
the opportunity for Newquay hoteliers to raise the overall
quality of their product, and that in turn will bring them
greater rewards. Cornwall is an increasingly desirable locationand it's getting easier to get here all the time.
"People expect and will pay for quality. Our aim is to
help our hoteliers deliver what the customer wants so they
continue their love affair with Cornwall and Newquay
it's no accident that Honey is being launched on Valentine's
Carleen Kelemen, Objective One Programme Director said: "Objective
One is about investing in improving conditions for businesses
to flourish. We encourage innovative projects that aim to
improve business performance by investing in training and
accessible expert advice. This is why we have invested in
Honey. It provides a tailor-made vehicle for the hotels of
Newquay. The project is demand- led and provides these businesses
with the support they need."
Businesses joining Honey pay a one-off fee of £750,
which can be spread to be equivalent to 70p per day over the
Membership gives them unlimited access to a one-to-one business
mentor who will help them improve across five key areas: marketing,
guest service, support systems, pricing strategy and the physical
Members will be invited to regular events covering each of
the disciplines and hosted by experts in each field. They
will also have access to professionals in particular areas,
ranging from interior design to children's menus.
One local hotelier who already intends to join Honey is Ray
Newton, who runs the 50-bedroomed 3 star Hotel Riviera with
stunning views above Lusty Glaze Beach.
Ray said: "This is excellent news and will be a godsend
to hoteliers in Newquay because it's tailor-made for
individual businesses. The five disciplines have been very
well thought out and the value of having a one-to-one business
mentor is priceless."
Business mentoring is being provided by Chris Wikeley, former
head of quality assurance at South West Tourism (previously
known as the Westcountry Tourist Board). Chris has a lifetime's
experience in the hotels sector and is being employed full-time
Through participating in Honey, a capital grant of up to
£30,000 can also be applied for to support the three-year
Malcolm Bell, chief executive of South West Tourism, is backing
the scheme. He said: "Newquay is of huge importance to
Cornwall's whole tourism economy which is why Honey will
be so significant. The difference with this scheme is its
thorough approach to quality, backed up with capital grants
where necessary, to deliver a complete package that is demand-led.
"Few people know the business as well as Chris, and
he was one of the main drivers towards a harmonised National
Quality Assurance Standard for serviced accommodation. I'm sure Honey members will find his input invaluable."
Honey was officially launched at Finns Restaurant in Newquay
Harbour on February 14. Hoteliers who want to know more about
joining Honey should call 01637 871067.
Honey will be officially launched on Friday, February 14 at
Finns Restaurant on Newquay Harbour between 12pm and 2pm.
The media are invited to attend.
Media wishing to conduct interviews in advance
can contact Ruth Vincent at Newquay for Excellence on 01637 871067.
Ray Newton, proprietor of Newquay's Hotel
Riviera, is also available for interview by calling 01637
Objective One Partnership Office
Truro TR1 2UD
Tel: 01872 241379
Fax: 01872 241388
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